ESCADA opens up new markets

Company Brief

New Delhi, November 02, 2007

In line with ESCADA's continuing evolution as a modern, contemporary luxury brand, ESCADA opens up new markets. The target is to launch and position ESCADA in the Indian market as one of the evolving markets for luxury fashion. Two ESCADA stores opened their doors in Mumbai on March 14, 2007 to the Indian end consumer and another Flagship store in Delhi is now open. ESCADA selected Brandhouse Retails Ltd. as exclusive distribution partner for this project. In total seven shops are planned to open within the next two years.

The Flagship Store in New Delhi at the Shangri-la Hotel on Ashoka Road is the first in the city and marks the entry of the brand in one the most important luxury markets in the country.

Jyoti Kasliwal, Director, Brandhouse Retails Ltd.

“The launch of ESCADA in India truly signifies the arrival of luxury in the country. The Global Indian woman today has the entire repertoire of luxury, from apparel to accessories, at her disposal, with its stylish collection and bursts of delightful colours ESCADA is exactly what the ‘uberati’ of Delhi will now enjoy. At a time when the Indian economy is on a new high, we are proud to bring one of Europe’s best brands to celebrate the Indian woman’s new found confidence and style.”

Tarun Joshi, CEO, Brandhouse Retails Ltd.

“Escada’s entry into Delhi marks a new benchmark in the fashion capital of India. The internationally aware, fashion conscious women of Delhi will find Escada just what they were waiting for.

We are extremely bullish about the success of Escada in Delhi. Our second store comes up in the Emporio Mall in March 2008. A testimony to our faith in the brand and a tribute to Delhi’s fashionable women”.

For further information, please contact:

Saloni Sood/ Rohan George

Avian Media

Tel: 29247551/ 52/ 53

Mob: 981022424/ 9891164450

Email: saloni@avian-media.com/ rohangeorge@avian-media.com