Percept retains prestigious 13th Media Trans Asia Trophy

Company release, April 28, 2004

New Delhi

It is a tradition that has strengthened the bond between the advertising agencies in India. For the past thirteen years, 16 of the top advertising agencies from India have been vying for the top slot at the annual Media Trans Asia Cricket Tournament.

This year it was Percept yet again - the reigning champions today successfully retained the annual 13th All India - Media Trans Asia Cup in capital against O&M Advertising. Former Indian all rounder and coach Madan Lal, former Honorary Secy.—BCCI, Jayant Lele and Media Manager of the Indian Cricket team - Amrit Mathur were present to witness the finals of the prestigious tournament played at IIT Delhi.

The matches, played in the round robin league format, saw 16 leading advertising agencies from country compete with the same zest and fervour, as they do for the Abby and Ad Club awards.

Speaking on the occasion, Lal said "It is heartening to see creative professionals who masterminded the most memorable advertising campaigns, extend their support to the game by sweating it out in the cricket field and not during commercial breaks alone." He further added, "Tournaments like this provide excellent opportunity for team-building within companies, as well as serve as a platform to network and interface with industry peers "

Three times champion - Percept enroute to the finals - defeated Grey Advertising, R K Swamy BBDO, Capital Advertising and Ulka before defeating Contract in the semi- finals. The other prominent participants were Mudra Advertising, Euro RSCG, and Publicis.

The Score :

Put into bat Percept scored a belligerent 209 for 3 wickets in the stipulated 25 overs. The highlight of the innings was a swashbuckling century 102 runs by Mukesh W. in 71 deliveries aptly supported by a quick fire 47 by skipper Sanjay Kacker in 27 deliveries.

While chasing, O&M failed to seize its initial opportunity and could only manage to score 144 for 9 wickets in the required overs. Kacker, Surinder Singh and Gaurav Sikka grabbed two wickets each while Prashant from O&M displayed resilience as he went on to score 43 from 67 deliveries. Mukesh W from Percept was named man of the match and his team mate Surinder Singh was adjudged as best bowler of the tournament.

The team

Sanjay Kacker, Harindra Singh, Shailendra Singh, Sunil Y. Kalra, Amitava Mitra, Surindra Singh,V Parmar, Mukesh W, S Mulla, Gaurav Sikka, Dinesh Nair, Salunke, Prithvi Raj Dev, Brijesh Saxena and Harish Sharma.

For more information kindly contact:

Prithvi Raj Dev / Dinesh Nair

011-26436507 / 26210611 / 011-51625427

prithvi@perceptprofile.com