Bata India Ltd. revamps its retail strategy

Company Brief

New Delhi, November 26, 2007

India’s leading footwear retailer Bata India Ltd. is all set to redefine footwear retailing! The only footwear retailer with more than 1100 outlets, the company has opened 70 all new international look outlets across India in the last 10 months. These include Flagship Stores in Bangalore & Trivandrun, City Stores and Superstores in Coimbatore, Hyderabad, Thane, Delhi & Ghaziabad and Family Stores in Delhi, Ludhiana & Nasik.

Notable among the new stores is Bata’s first 10,000 sq ft Mega Store at Vadodara. A landmark in footwear retail, this is the first of its kind Bata showroom in India spread across 4 floors, showcasing the best of international footwear fashion. On offer are over 800 designs of shoes to choose from.

Modelled after the international Bata stores, these new stores are all set to introduce customers to a range of stylish and comfortable footwear brands from Bata. Spread across a lavish area the large format Bata Stores offer customers a comfortable & trendy shopping experience in air conditioned comfort. The large format enables proper display of the shoe line, which has a huge range of new designs on offer.

Be it elegant Marie Claire, stylish Weinbrenner, smart and sporty North Star or Power, on offer is a range of lifestyle shoe line that exudes confidence and style of the 21st century youth. Wide variety of comfortable and smart footwear like Hush Puppies, Dr. Scholls, Comfit range, Ambassador to name a few are also available for those looking for daylong comfort. Tiny tots can walk out with their favourite Bubblegummer.

A brand backed by quality and trust, Bata is the largest footwear retailer in India with more than 1100 stores across the country. To maintain its leadership position and growth, the company is expanding and adding 200 new stores in next 2 years. These stores will operate in a four-tiered retail format under a new retail model - up-market Flagship Stores, smart and trendy City Stores & Super Stores and traditional Family Stores. This will help the company service its customers better in places where currently it does not have presence.

So step into the world of style & elegance with Bata!

For further information,please contact:

Sumana / Vikas

Corporate Voice Weber Shandwick

M: 98105 97176 / 98110 54648