India Infoline adopts MAIA Intelligence 1KEY BI for data visualization & self serve BI reporting

Company Brief

Bangalore, January 10, 2008

MAIA Intelligence, a leading provider of powerful business intelligence software for reporting and analysis that meet the needs of corporate users, application service providers and value-added resellers, today announced that India Infoline, one of India's most respected financial service company, has adopted MAIA 1KEY Business Intelligence Reporting & Analytics Software to manage its growing volume of customer data, enable operational analysis on a real time basis, speed up its corporate decision-making process for rapid growth and to deliver overall higher quality of service to its customers.

India Infoline selected 1KEY BI after an evaluation of alternative front-end BI solutions, due to its flexibility, ease-of-use and powerful ability to deliver an on-demand, self-service environment that allows end-users to create, organize and interact with information cube and business views - without having to rely on the IT department or specialized report authors. Titus Gunaseelan - CTO Indian Infoline said "We found 1KEY Business Intelligence (BI) applications with a cost effective price point, easy installation, and single maintenance and support for the entire software stack. We checked in the market and found that MAIA Intelligence has a low-TCO, quickly deployable and easily manageable 1KEY BI platform with its integrated reporting & analytics capabilities".

Sanjay Mehta, CEO of MAIA Intelligence said, "We are very pleased that a world-class financial services company like India Infoline has selected 1KEY BI to drive its business and gain better insight into corporate performance. With its unique emphasis on information self-service and collaboration, 1KEY BI truly represents the next generation of on-demand BI tools".

"Data utilization, incisive analysis and speeding up our departmental as well as corporate decision-making process are key priorities for us and we

believe MAIA's 1KEY Business Intelligence software provides us with that capability comprehensively while allowing us enough headroom for future enhancement opportunities in this area, "says Nirmal Jain, Managing Director, India Infoline.

"In the finance vertical, where data volumes are large and continuously growing, innovative & powerful BI tools enable faster data utilization, enable operational analysis and provide quality and easy to understand reports to customers keen on faster analysis of sample data" says Vikram Kole - Head Marketing, MAIA Intelligence, "India Infoline is a respected institution in the financial services space and their implementation of our 1KEY Business Intelligence Software speaks volumes about the quality and comprehensiveness of our solution," he added.

For further information please contact:

EXL Public Relations

Ashvir Khurana

Tel : +91 09820382155

email : ashvir@exlpr.com