Kinetic launches Indias first 135cc gearless scooter - the Nova 135

Company release, July 26, 2004

Mumbai

Leading scooter manufacturer Kinetic Motors today launched the first powerful gearless scooter in the country - the Kinetic Nova 135. The Nova 135 features a 135cc 8.5 bhp engine - the most powerful engine ever on a gearless scooter. The Nova 135 aims to give its owner the most enjoyable ride quality through a combination of unmatched power, acceleration, comfort, mileage, style and utility. A ride, as Kinetic claims, makes you go, Aaho!

The Nova 135 is the most powerful gearless scooter ever made in India, and more powerful than its competition by a whopping 33cc (33%). Its refined, smooth 4-stroke engine products 8.5 bhp power to give strong pick up and speed. In addition, it is very stylish with two tone colors and detailed touches. Comfort is assured through a sophisticated suspension system, wide wheelbase and 130mm powerful brakes. It delivers on utility via electric start, gearless variomatic transmission, a standard glove box, huge underseat storage that can hold two helmet and lights up automatically at night, puncture resistant tyres, and a mobile charge point. The Nova 135 comes with a mileage-guiding device called the mileage expert and in city conditions gives a mileage of 55 to 60 kmpl, highest for any gearless scooter.

Launching the new exciting scooter, Ajinkya Firodia, GM Marketing said, Its a matter of pride and joy for us to offer the Nova 135 to the consumer. It is designed to be far superior to its competition and in every detail, the focus has been on ensuring the best possible ride and general ownership for the customer. With this, I think we will usher in a new era among gearless scooters, as a truly powerful and smooth scooter has never been launched before in India. With the Nova 135 we have set a new standard of performance. I invite all scooter intenders to take a ride on the Nova 135, I am confident they will not buy any other scooter after experiencing this!

The Nova135 is also priced very aggressively at Rs. 38,975 ex showroom rate with Octroi- comparable with the price of other 100cc scooters. The scooter will be aggressively promoted via a campaign that focuses on the Feel-good factor of riding a scooter with a truly enjoyable ride. This feel good factor, is shown by the expression called as Aaho! The campaign will use a mix of TV, press and outdoor for reaching out to the scooter consumer.

Kinetic Motor Company is pioneer in gearless scooters in India since 1984. Some of the companys popular brands are Zoom, Nova and Zing80. The recently launched Zing 80 is already popular amongst scooterettes. The Nova 115 has in the past won maximum critical acclaim with two Scooter of the Year awards, the NID -Businessworld design excellence award for automobile design and has been voted best gearless scooter in the country by Outlook Money. It is homologated for Europe and North America, and has completed a Kashmir to Kanyakumari 4000 km endurance rally in 14 days at a mileage of over 65 kmpl.

For further information please contact:

Sunita Libera

Hanmer & Partners

Tel : 56335969

Fax : 56335979

email : sunita@hanmerpr.com

Website: www.hanmerpr.com