the introduction of the new revolutionary skin lightening treatment - Pond’s Flawless White TM.

Company Brief

New Delhi, January 16, 2008

The Pond’s Institute has once again demonstrated a unique understanding of women’s skin care needs with the introduction of the new revolutionary skin lightening treatment - Pond’s Flawless White TM.

Acknowledged as the best-ever skin lightening product from Pond’s, the new Pond’s Flawless White TM introduces its specially developed VAO-B3 complex – The Pond’s Institute’s Vitamin E, Allantoin, Optics and advanced Niacinamide complex that actually works harder on dark spots and blemishes to deliver flawlessly radiant skin!

New Pond’s Flawless White TM draws upon superior skin lightening actives working harder on blemishes to help deliver visibly lighter skin and a reduction in darks spots and blemishes in just 7 days!

The Pond’s Institute’s VAO-B3 technology includes Vitamin E, a powerful antioxidant especially effective against ultra violet (UV) induced cell damage and pigmentation; Allantoin, which promotes regeneration and the skin recovery, whilst also controlling inflammatory pigmentation that causes uneven skin tone and dark spots; Targeted Optics that go straight to work, reducing the visible appearance of blemishes and dark spots instantly; and Vitamin B3 (Niacinamide), first developed by Unilever for skin lightening products, which actively compacts and locks melanin below the skin’s surface.

Clinical tests show that eighty percent of women who have tried Pond’s Flawless White TM responded positively and showed an improvement in dark spots and blemishes in just 7 days.

Available in stores across Asia commencing November 2007, women can discover the amazing results for themselves with the Pond’s Flawless White TM 7 day challenge. PFW helps deliver visibly lighter skin and a reduction in dark spots and blemishes in just seven days.

Pond’s takes a holistic approach to beauty. Pond’s believes in, and respects, every woman’s desire to enhance her skin tone and its overall quality, not just for external appearance but also as a source of inner joy and confidence. Pond’s knows that there is a sacred link between the everyday beauty and the life-affirming quest for romance.

Pond’s Flawless White TM encompasses this philosophy to give women lighter, radiant skin and even skin tone – and discover the confidence and true beauty of romance in her life.

For further information please contact:

IPAN

Aparna SrivastavaKarishma Mehra

Mob: +098112345949873226767