Lever Ayush introduces fairness Poshak Cream

Company release, August 26, 2004

New Delhi

Lever Ayush, the Health Care portfolio of Hindustan Lever Limited (HLL) which consists of ayurvedic health and beauty care products introduces Fairness Poshak Cream for a beautiful skin, the ayurvedic way.

Whether the contemporary housewife or the sophisticated career woman, being 30 plus is no excuse to compromise on beautifully glowing, healthy looking skin. Lever Ayush Fairness Poshak Cream, first of its kind, is an effort towards addressing the specific concerns of this age group like dark patches, wrinkles and blemishes.

In todays fast-paced world where beauty is determined by external appearances; fair, blemish free, glowing skin may seem like a distant possibility for the 30 plus woman who often fails to find time for herself while balancing several household chores with a career.

The unique ayurvedic formulation of natural ingredients like Manjishtha, Raktachandana, Chandana, Aloe Vera, Lodhra and Godhuma Taila works actively to enhance your natural complexion by providing fairness, and by keeping it supple and smooth.

The Lever Ayush Fairness Poshak Cream is devoid of any bleaching agents or artificially added colors, is clinically tested for efficacy and is suitable for all skin types.

By smoothening wrinkles, protecting, healing and cooling the skin, clearing freckles and working against acne the authentic ayurvedic ingredients present in the cream lighten and enhance the complexion and help the skin looking youthful and radiant.

The purity of the ingredients is endorsed by the Arya Vaidya Pharmacy, Coimbatore.

Keeping up with its endeavor to bring to the Indian women premium products relevant to their aspirations at affordable prices, HLL introduces its all new economical Lever Ayush fairness Poshak Cream, available in 9gm and 25 gm tubes, priced at Rs 10 and Rs 30 respectively. This product stands out, with its innovative white packaging that contrasts the customary pink and violet hued fairness cream packs in the market.

The HLL product is an upshot of the combination of eternal ayurvedic wisdom and modern science.

About Lever Ayush:

Lever Ayush, the Health Care portfolio of Hindustan Lever Limited (HLL) includes ayurvedic health and beauty care products. The purity of the ayurvedic ingredients in Lever Ayush is endorsed by the renowned Arya Vaidya Pharmacy (AVP) of Coimbatore. Lever Ayush products benefits and safety have been proven through extensive testing at reputed hospitals of the country and research organisations. It is for the first time that rigorous testing procedures of the pharmaceutical industry have been applied to ayurvedic products. That is why the brand seal is Truth of Ayurveda; Proof of Science.

The Lever Ayush range, at present, includes Cough Naashak Syrup, Headache Naashak Roll On, Hair Poshak Oil, Dandruff Naashak Shampoo, Body Rakshak Soap in its portfolio.

For further information please contact:

Indu Rajagopal Perfect Relations at 98990 79439 / 2431 4261