Adventity announces launch of Dubai Operations

Company Brief

Dubai, February 11, 2008

Adventity, a leading global research, analytics and business processes firm with offices in New York, Houston, London, Mumbai, Hong Kong, Singapore and Seoul, formally announced today the expansion of its operations into Dubai.

Mr. R. M. Sriram, Head – MENA (Middle East and Africa) region, will oversee the Dubai office with full responsibility for daily operations, business development and client relations.

“The Middle East and North Africa (MENA) region represents a tremendous opportunity for growth,” said Kumar Subramanian, CEO of Adventity. “Its favourable business climate, highly-developed infrastructure and position as a key financial center for the region and beyond combine to make Dubai an ideal choice to base our expansion. Given the opportunities here, Adventity is committed to developing and growing a strong local presence.”

Our experience at the forefront of the financial services outsourcing industry in the West and India presents an opportunity to add value to the region’s banks, airlines, and other firms through refined, scalable and customized solutions,” said R.M. Sriram.

Possessing one of the largest teams of MENA region analysts, Adventity proposes to further scale its global model by partnering with banks, financial institutions, airlines and corporations throughout the Middle East and Africa. The company’s Dubai office will provide end-to-end outsourcing services ranging from delivery of custom equity and market research analytics and transaction processing, issuance of credit cards and loans to the establishment of customer contact centres.

For further information please contact:

Dubai

R.M. Sriram

e-mail: rmsriram@adventity.com

Tel: +971 5065 93237