G Electronics launches its new range of Air Conditioners

Company Brief

New Delhi, February 19, 2008

LG Electronics, a global manufacturer and marketer of major home appliances, unveiled its new line of ACs for the year 2008 in the market today. LG has extended its innovations with this year's lineup so that more consumers can enjoy the lifestyle enhancement benefits of LG products. The highlight of this new range apart from the technology excellence itself is its ability to transform itself from a normal AC to a stunning designer’s delight, with the ability to match the buyer needs.

In terms of Star rating 70% of the models are star rated which is advantageous as it saves a lot on energy consumption, is power saving and has high ambient cooling. The secret lies at the heart of the air conditioner as its extra powerful compressor optimizes every bit of power and gives maximum efficiency and highest standards in cooling.

LG continues to strengthen its leadership in AC market by delivering this rare combination of elegant looks and technological expertise to people’s doorstep that promises to change the face of air-conditioning in India. These new range of AC’s is the embodiment of LG’s  high definition commitment.

Speaking on the occasion Mr. Moon B Shin, Managing Director LGEIL said, “Leveraging on our cutting edge technologies & design aspect, we will continue to deliver a comprehensive range of products blending best-of-class functionalities and aesthetics to enable consumers enjoy fresh air, and more restful and healthy life. With the launch of this new line of ACs LGEIL plans to capture around 35 percent of the Air Conditioner market by year end.”

Mr. Rajiv Jain, Business Group Head, Air Conditioner, LGEIL further added, “We at LGEIL are constantly striving towards developing the market with innovative, state of the art technology products. The new range of LG air conditioners has stunning aesthetics and superior technology to cater to the needs of the urban consumer. The launch of this new range is yet another initiative to address the needs of customers across the segments.”

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