ASUS India launches the P527 GPS PDA phone

Company Brief

Mumbai, February 21, 2008

Global technology major, ASUS, today announced the launch of its award-winning P527 GPS PDA phone in India.

The P527 took home the prestigious CES Innovation Design and Engineering award for 2008. This latest cellular innovation from ASUS is designed to provide users with simple access to the latest GPS technology. Among the host of versatile functions, Travelog and Location Courier have been crowned as the most unique features on the P527. While Travelog enables users to record travel routes and export data to Google Earth, Location Courier serves as a S.O.S. device to send a user’s GPS position to five preset phone numbers. In such cases of emergency, SMS messages will be delivered to the preset receivers with a touch of a button.

Deftly packaged in a compact and stylish form factor, the P527 combines the features of a cell phone, navigator and PDA. It is the ideal personal gadget for users who enjoy efficiency on the go. The FM Radio function one of the key features, that makes this phone a product ideal for work as well as entertainment.

Mr. Edward Wang, Business Head, Mobile Communication Business, ASUS India comments, “The ASUS P527 PDA phone is a CES Innovation Design and Engineering award winner. Known for its elegant design and sleek looks, this fashionable feature rich phone is aimed at stylish users especially youth who enjoy a good lifestyle.”

The ASUS P527 PDA phone caters to users who require convenient GPS navigation and full support for business and multimedia functions. This powerful PDA phone comes with a complete suite of business functions for comprehensive business support, and the built-in GPS navigation feature provides timely navigational directions. Furthermore, the slim and professional-looking PDA Phone is even able to capture key events during the user’s journeys as they travel and then upload them to be shared.

Capture and Share Exciting Journeys with Travelog The P527 can record and share users’ traveling pictures, routes, Points of Interests (POIs) and memo with the handy built-in Travelog feature. This handy function supports the Google Earth satellite maps format – allowing users to create a diary of events during their travels. With Travelog, users will be able to put together snapshots and other interesting tidbits of their travels onto their blogs – allowing them to share with others their memorable travels as they trek across from one key point to another along their journeys.

GPS Quickly Pinpoints Your Locations

The timely GPS navigation with GPS Catcher allows users to find their location quickly wherever they are in the world – allowing them to rapidly navigate to their next destination with ease. The Location Courier feature of the P527 will also help prevent users from ever getting lost by accurately and periodically reporting their position to their pre-defined friends’ contacts. Even in locations with vast, open country, the global GPS network will always be able to locate the user – making this handy PDA phone the best safeguard for their daily safety.

Newstation Keeps You Updated with the Latest News

Utilizing the Windows® Mobile™ 6 Professional Operating System, the P527 provides complete Office functions and synchronizes Outlook emails, edits Word and Excel documents and views Powerpoint slides. Additionally, the Newstation feature allows users to receive the latest news reports and website information through RSS related settings – keeping them in touch through real-time updates and blog posts. The Business Card Recognition feature also makes it easy to capture the details of a business card without tediously keying in the data into the contacts – allowing users to keep track of contacts with ease.

Enjoy Portable Multimedia Functions

With the built-in FM Radio Receiver, 2 Mega-Pixels Camera (Auto-Focus) and Windows Media Player, users will be able to enjoy more multimedia enjoyment; while the built-in Windows® Live functions allow access to Hotmail, MSN, Spaces and Search – allowing them to keep in touch with their online friends and keep them updated on whatever they are doing.

Sophisticated Outlook with User-Friendly Interface

The P527’s slim 15.4mm design with a silver-gray aluminum cover exudes both style and professionalism. 8 dedicated hotkeys allow quick access to main functions – making it simple and time efficient to use. Furthermore, the 5 directional front jog dial and the 3 directional side jog wheel allow easy access to the interface according to the user’s preference – providing the user with an easy-to-use interface that allows single-handed usage for enhanced work efficiency.

The ASUS P527 PDA phone is now available in India at an approximate end user price of Rs. 17,900/- through India Digital Life Style Distributors Pvt Ltd.

For further information please contact:

ASUS Technology Pvt. Ltd.

Mamta Bhatia

Tel: +91-22-6766 8830

Mob: +9867613274