'Jockey launches the lace accent range'

Company Brief

New Delhi, February 25, 2008

Jockey India, the largest selling brand in men's and women's premium innerwear segment, has launched the No Panty Line Promise- Lace Accent Range for women. The latest super premium range delivers on the promise Jockey made to the modern woman- supreme comfort, style and an end to embarrassing panty lines.

Crafted from 97% Modal and 3% Lycra, this range for women is available in deep black, true skin and white. The pure softness and the shiny appeal of Modal has led to it being called a 'Wonder Fabric'. The natural softener of Modal used, ensures ultimate softness even after frequent washing. The lace used in this range is stretchable with the body fabric, thereby giving the user perfect fit and shape.

The No Panty Line Promise- Lace Accent Range is available in four colours- White, Deep Black, True Skin and Whisper Pink and is priced at Rs 165 for the panties and Rs 249 for the camisoles. The Lace Accent Range comes in four gorgeous panty styles and one cami style.

The Modern Brief: Embellished by adorable lace trim, this trendy brief stays in place. Unique leg treatment eliminates lines for a smooth look under any outfit.

The Thong: Sits just below the waistline with minimal back coverage. Unique leg binding gives a soft feel without pinching. Delicate lace accents and sleek design creates a gentle stretch and silky soft feel like no other.

The Hip Brief: This panty reflects feminine grace with conservative beauty. Delicate lace and a silky soft fabric eliminate any visible lines whatsoever. The Hip Brief redefines feel good factor.

The Bikini Brief: The Bikini cut is for those feminine creatures that love to show off. This style flatters the figure of the gentle beauty that adores comfort and graces style.

The lace cami: Re-defining comfort, this cami is extra feminine and soft. Adjustable shoulders prevent it from falling off your shoulders. They are perfect as comfortable lacey innerwear, they are gorgeous as outerwear.

According to Mr. Nischal Puri, General Manager, Marketing, Jockey India, "The Lace Accent Range is an extension of the "No Panty Line Promise" made by Jockey. Understanding that the modern Indian woman is constantly looking out for more from the products she uses, we have designed this extremely stylish product, while also providing Jockey's trademark comfort. It is designed for the Indian woman who will not compromise on either style or comfort."

For further information please contact:

Kheman Kumar

Mob: +09871829296

e-mail: kheman@gri.co.in