The Gillette Company launches new Oral-B Kids toothbrush

Company press release, December 23, 2002

New Delhi

Oral-B, recognized worldwide for its outstanding oral care products, has launched the new Oral-B Kids toothbrush designed to meet the oral care needs of children of ages 3 through 12. Brushing for kids will now be a thoroughly fun filled experience with Mickey and Friends. The new toothbrush pack with Disney Characters like - Mickey Mouse, Donald Duck, Goofy and Minnie Mouse is available in four fun colour combinations - Red-yellow, purple-pink, blue-green and pink-white. The new brush also has specially designed features to cater to kids based on their brushing habits and characteristics of a child's jaw and teeth. The new Oral-B Kids toothbrush, priced at Rs 35.00 is available at retail outlets across the country. Oral-B Kids toothbrush celebrates Mickey Mouse and offers special "kid-friendly" features and competitive pricing.

The new Oral-B Kids toothbrush features:

² Three Mickey Mouse icons on the traditional Oral-B handle.

² Soft, end-rounded bristles clean teeth effectively.

² Indicator bristles that signal when to replace the toothbrush.

² Ergonomically designed squish grip handle that makes the brush extremely easy to hold and use

· Oral-B patent features

- Action Cup shaped bristle configuration that surrounds each tooth and Power Tip bristles at the tip of the brush head to help clean hard-to-reach back teeth.

² Four different handle colors: two unisex colors Red-yellow, one color for girls - purple-pink, and pink-white and one color for boys - blue-green.

² The cushioned head helps protect tender gums from irritation

· Daily use of an Oral-B Kids or Oral-B Mickey for Kids toothbrush, along with flossing, good nutrition and regular dental visits, are the best investments parents can make in the oral health of their children. The presence of Mickey Mouse on Oral-B Kids and Oral-B Mickey for Kids toothbrushes makes brushing more enjoyable and is designed to motivate kids to brush longer and more frequently.

The multi colored bristles also add to the fun element.

About Oral-B

Products for kids have long been an important part of the Oral-B product portfolio. The company was first to launch a series of kids' toothbrushes featuring licensed characters with its Star Wars toothbrushes in 1984. In 2001, Oral-B entered into an exclusive licensing agreement with The Disney Company to market a wide range of oral care products for children featuring beloved Disney characters including Mickey Mouse, Winnie the Pooh, Buzz Lightyear and Disney Princesses.

World Leaders in Oral Care

One of the three core businesses of The Gillette Company, Oral-B Laboratories has established itself as the world leader and innovator in oral care technology with its high quality oral care products, grounded in its commitment to research and development, dental industry participation and technological innovation.

For Further Information Please contact:

Lalima Bose/ Deepakshi Jha

Rediffusion DY&R brand communications

New Delhi

Ph: 011-26147194/38/94

Fax: 011-26147159

E Mail: lalima_bose@ind.dyr.com/deepakshi_jha@ind.dyr.com