European casual wear brand 'Springfield' sets shop in Delhi NCR

Company Brief

New Delhi, March 3, 2008

LMG Brands India Pvt. Ltd, part of the Dubai-based Landmark Group, has just launched Springfield - the European casual wear brand in the Delhi NCR. This globally acclaimed brand is known for its trendy casual wear is distinctly urban, sporty and vibrant. An international fashion leader, Springfield is set to enthrall consumers with the formal launch of its first store in Amby Mall, Gurgaon.

Winners of the 2007 edition of the popular reality dance show "Nach Baliye", Aamir & Sanjeeda enthralled those present at the launch by performing Salsa in true Springfield style. The 2700 sq. ft Springfield exclusive store at Ambience Mall sports a cool vintage look. Facing brick walls, split-level ceilings at different heights and modular furniture compliment the recycled industrial feel of the store.

The Springfield store has been designed to make products accessible by offering consumers easy browsing. Shopping at Springfield is a relaxing experience with the creative use of light and designs that highlight products as well as enhance consumer accessibility.

Springfield boasts of a wide range of apparel, casual footwear and accessories for men and women. The men's collection comprises denims, winter clothing like sweaters, summer knitwear, continuity knitwear, business trousers and shirts, casual shirts, trousers and jackets and innerwear and sleepwear. Springfield also has an exciting range of accessories like bags, caps, shoes, scarves and socks. The ladies range of Springfield consists of fashionable dresses, skirts, tees, denims, tunics, blouses and accessories.

LMG Brands plans to create a national footprint for the Springfield brand by taking its Points Of Sale from the current 8 to 25 by January 2009. Of these 11 would be exclusive stores and the remaining would be shop-in-shops. This expansion would take Springfield's presence to the cities of New Delhi, Noida, Gurgaon, Bombay, Pune, Bangalore, Chennai & Hyderabad.

Commenting on the launch of Springfield, said Mr. Johnny John, President, Landmark Group Brands (India) Pvt Ltd, "Springfield is targeted at the cosmopolitan youth in search of a fashionable European brand that offers a good fashion-comfort equation &

defines style. The collection oozes a 'cool' attitude with an overall rugged look and feel. All in all, this is a great offering for today's trendy consumers who want stay in sync with global fashion trends."

Also added Mr. Sandeep Krishan, Brand Head, Springfield said, "Today's consumers seek style in every aspect of their life. Keeping in tune with this trend Springfield brings to India international fashion with stylish cuts & fits. The Springfield collection is a perfect synthesis of fashion & comfort and promises to impart a distinct identity to the wearer."

A very excited looking Aamir & Sanjeeda said, "We are really happy to be associated with a youth brand like Springfield. We can relate to the brand well because the collection is hip and trendy and helps make a style statement which is essential for performers like us". Aamir and Sanjeeda were specially trained by the renowned salsa guru Kaytee Mamgyal for this performance.

Since the brand's launch in Mumbai & Bangalore a few months ago, Springfield's distinct offering has captivated the youth in these markets. With the launch of the Springfield exclusive store in Gurgaon, the brand is now set to capture the imagination of the youth in the Delhi NCR.

For further information, please contact:

PR PUNDIT

Pranava Dwarkanath

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e-mail: pranva.d@prpundit.com