ASUS India with IDLDPL releases P527 PDA phone in the Indian market

Company Brief

New Delhi, March 04, 2008

Asus India along with IDLDPL, (India Digital Life Style Distributors Pvt. Ltd.) has launched their latest PDA phone, the P527 in Indian market.

The P527 took home the prestigious CES Innovation Design and Engineering award for 2008. This latest cellular innovation from ASUS is designed to provide users with simple access to the latest GPS technology. Among the host of versatile functions, Travelog and Location Courier have been crowned as the most unique features on the P527. While Travelog enables users to record travel routes and export data to Google Earth, Location Courier serves as a S.O.S. device to send a user's GPS position to five preset phone numbers. In such cases of emergency, SMS messages will be delivered to the preset receivers with a touch of a button.

Mr. Surinder Saini, Asst Vice President, Sales-IDLDPL, said," The handset is deftly packaged in a compact and stylish form factor. It is an ideal personal gadget for users who enjoy efficiency on the go. In order to have a larger acceptance of this product, we will endeavour to make it available every where through our retailer partners. We will target all the B2C sites and retail chains across the country".

Mr. Edward Wang, Business Head, Mobile Communication Business, ASUS India comments, "The ASUS P527 PDA phone is a CES Innovation Design and Engineering award winner. Known for its elegant design and sleek looks, this fashionable feature rich phone is aimed at stylish users especially youth who enjoy a good lifestyle."

Capture and Share Exciting Journeys with Travelog

The P527 can record and share users' traveling pictures, routes, Points of Interests (POIs) and memo with the handy built-in Travelog feature. This handy function supports the Google Earth satellite maps format - allowing users to create a diary of events during their travels. With Travelog, users will be able to put together snapshots and other interesting tidbits of their travels onto their blogs - allowing them to share with others their memorable travels as they trek across from one key point to another along their journeys.

GPS Quickly Pinpoints Your Locations

The timely GPS navigation with GPS Catcher allows users to find their location quickly wherever they are in the world - allowing them to rapidly navigate to their next destination with ease. The Location Courier feature of the P527 will also help prevent users from ever getting lost by accurately and periodically reporting their position to their pre-defined friends' contacts. Even in locations with vast, open country, the global GPS network will always be able to locate the user - making this handy PDA phone the best safeguard for their daily safety.

New station Keeps You Updated with the Latest News

Utilizing the Windows® MobileT 6 Professional Operating System, the P527 provides complete Office functions and synchronizes Outlook emails, edits Word and Excel documents and views PowerPoint slides. Additionally, the new station feature allows users to receive the latest news reports and website information through RSS related settings - keeping them in touch through real-time updates and blog posts. The Business Card Recognition feature also makes it easy to capture the details of a business card without tediously keying in the data into the contacts - allowing users to keep track of contacts with ease.

Enjoy Portable Multimedia Functions

With the built-in FM Radio Receiver, 2 Mega-Pixels Camera (Auto-Focus) and Windows Media Player, users will be able to enjoy more multimedia enjoyment; while the built-in Windows® Live functions allow access to Hotmail, MSN, Spaces and Search - allowing them to keep in touch with their online friends and keep them updated on whatever they are doing.

Sophisticated Outlook with User-Friendly Interface

The P527's slim 15.4mm design with a silver-gray aluminum cover exudes both style and professionalism. 8 dedicated hotkeys allow quick access to main functions - making it simple and time efficient to use. Furthermore, the 5 directional front jog dial and the 3 directional side jog wheel allow easy access to the interface according to the user's preference - providing the user with an easy-to-use interface that allows single-handed usage for enhanced work efficiency.

It is a quad band phone (GSM850, GSM900, GSM1800, GSM1900) powered by Windows Mobile 6 and has 64MB RAM with 128MB ROM. As far as storage expansion, the P527 provides TransFlash/microSD slot. The con about this phone is it only supports EDGE connection.

Pricing & Availability:

The new ASUS P527 PDA phone is priced at Rs.17900/- ASUS P527 PDA phone is now available in India through India Digital Life Style Distributors Pvt Ltd. You can contact IDLDPL at 135-136-137, Rectangle-1, Plot No- D4, District Centre, Saket, New Delhi-110017, and Phone: 011-46096400, Fax: 011- 46096430, Mail: contactus@idldpl.com Website: www.idldpl.com/ and all mobile stores.

For further information, please contact:

Alliance PR

Neha

Tel: 91-11-416 54699/265 13097

Mob: 9871818931

e-mail: neha@proalliancepr.com