Chris Cairns the new brand ambassador for Zingaro

Company release, October 15, 2004

Mumbai

In our country, cricket is a religion. A game, that gives marketers an opportunity to connect with a large captive male audience, who witness the roller - coaster excitement that the sport generates.

It's with great pride that Millennium Alcobev announces the appointment of Chris Cairns, the vice - captain of the New Zealand cricket team as brand ambassador for the flagship brand, Zingaro. Addressing an all male market, their recently appointed brand ambassador is sure to generate momentum in Zingaro's sales.

All around the world, the flamboyant and handsome all- rounder has been recognized as a daring and tough player. He is a man with a killer instinct, with the ability to take the opposition by surprise when the odds are down, and still emerge victorious. The Zingaro drinker sees himself as courages and outdoorsy individual ready to take on any challenge, Zingaro is his strong refresher and is an expression of his machismo. Chris Cairns thus embodies the spirit of the brand and its drinker, making this the perfect association.

The dashing sportsman is arriving in Mumbai on the 18th to shoot for the new Zingaro campaign.

Commenting on this turn of events, Mr. Ravi Kaza VP - Sales and Marketing, Millennium Alcobev says, "It gives us immense pleasure in welcoming aboard Chris Cairns as the brand ambassador for Zingaro. The competitive world of cricket has many a stalwarts who have achieved outstanding feats in the game, but it was Chris Cairns who matched the brand values of Zingaro with precision." Mr. Girish Shah, GM -Marketing, Millennium Alcobev, adds "Zingaro is targeted as the beverage for tough, daring, outdoorsy and rugged males and Chris Cairns fits in well with the brand values of Zingaro which has just gone in for a massive makeover." So look out the Zingaro sher is on the prowl.

Mr. Joseph Rego, his exclusive representative in India was instrumental in organizing Chris Cairns trip.

For further information, contact:

Harmindar / Richa at Abacus on 22855689/90