Nomarks launches new TVC for its mini pack

Company release, October 20, 2004

New Delhi

Ozone Ayurvedics, the company behind India's leading mark removal cream, Nomarks, has launched its brand new TVC today. With Carat Media Services mandated for its media planning exercise, the commercial starts airing on Aaj Tak, Zee News, MTV, Sun TV, Jeevan TV and Southern Spice channels from October 14th onwards. The media strategy of the campaign, that introduces a new 12 gm mini pack of Nomarks, priced at Rs 29/- only, is to handpick select vehicles having appropriate reach and emphasize on a high repeat rate. A budget of Rs 3.5 crore has been allocated for the 10-second commercial to ensure maximum impact through intensive airplay.

"Our emphasis is on intensive airplay using a select set of vehicles to ensure an accurate and concentrated reach to a precise target audience," said Mr. P S Sandhu, Vice-President, Ozone Ayurvedics.

With Vitamin E, sunscreen, antioxidants and micronutrients, Nomarks helps prevent pimples and diminishes dark circles, blemishes, pimple marks, hyper pigmentation and minor cut/burn marks. The new pack, that will be available across all cosmetic stores, is an addition to the Nomarks portfolio that includes the Nomarks Scrub, Nomarks Elbow Cream, Nomarks Face Wash Gel and the Nomarks Scrub Soap. The regular pack of Nomarks mark removal cream continues to be available at Rs 58 across all stores.

"The Nomarks cream, the flagship brand of the Ozone Group, has been immensely popular and we have launched a smaller pack of the same so that it is convenient to be used as a daily essential item," said Mr P S Sandhu. "The new media campaign has been launched to announce the new, smaller pack, which will be priced at Rs. 29/- only."

About Nomarks -

Nomarks is the flagship brand of Ozone Ayurvedics - a company that has been at the forefront of introducing pioneering products using the knowledge of Ayurveda and modern pharmacological research. Besides the mark removal cream, Nomarks has also launched other category pioneers such as India's first Elbow Cream and the first mass premium Scrub Soap. NOMARKS happens to be the youngest FMCG Brand to have achieved the dual honour of being voted as amongst India's Most Trusted (the ORG MARG-AC Nielson, Brand Equity Survey 2003) and Most Preferred (the FMCG Awards 2003) Brands.

For further information please contact:

Madhusmita Hazarika

Accord PR

011 - 24320132 / 33 / 9891643478