adidas launches the next generation of BOUNCE

Company Brief

New Delhi, March 14, 2008

adidas, the leading sports brand, have announced the launch of the next generation of the Bounce footwear family. Spearheaded by the MegaBounce+ 2008, the Bounce range is tailor-made for the style conscious sports oriented consumer. The unstoppable cushioning of the Bounce range is available in 12 attractive models.

“Bounce is suitable for anyone who enjoys running – be it a fitness enthusiast or a professional runner. The new Bounce™ is designed for consumers who want to make a style statement and yet do not want to compromise on comfort, performance and durability.” said Andreas Gellner, Managing Director, adidas India.

The design of the Bounce™ stands apart owing to its trendy transparent heel counter which is cleverly designed to show off the shoes’ technology and provide a window into the shoes’ interior. The enhanced cushioning built into the MegaBounce provides great stability and comfort, enabling one to run further, jump higher and land softer. It uses adidas’ advanced technologies including adiPRENE®+ to maintain propulsion and efficiency, along with adiWEAR® for ultimate high-wear durability.

Prices start at Rs. 6,499/-, MegaBounce is available for both men and women at adidas outlets, nationwide.

For further information please contact:

Genesis Burson-Marsteller

Nikhil Pallat

Mob: +099996 90904

e-mail: nikhil.pallat@bm.com