Tata Safari Limited Edition moves up the lifestyle platform

Company press release, February 18, 2003

New Delhi

Tata Engineering, today announced the launch of a limited range of only 600 Tata Safaris to be offered on a first come first serve basis. Positioned as a premium luxury SUV, the Tata Safari Limited Edition 2003 is a lifestyle statement that defines new standards in on-road comfort, style and entertainment and comes equipped with never before seen features in cars made in India. These include the Sony Playstation 2; 10 Audio and Video CD Changer; 2 front head-rest integrated LCD monitors; a 12-litre refrigerator cum warmer; 2.5-inch color LCD based Reverse Guide System among a host of features which come as standard on existing models of Tata Safari.

The Sony Playstation 2 video gaming system doubles up as a DVD player; while the 10 VCD/ACD changer allows the rear passengers to watch movies or listen to music through a 5 speaker sound system. The 2 .5 color LCD screen of the Reverse Guide System on the centre console displays a 130 degree unobstructed view while reversing through a waterproof camera strategically located on the rear bumper. For long haul journeys or city rides, the 12-litre refrigerator cum food warmer fitted with a thermoelectric chip maintains the temperature of food and beverages to suit ones preference.

The seats are upholstered in premium quality leather with front captain seats and a central armrest for the rear seat. Matt silver finish centre console, new look instrument panel and an aluminum finish gear knob complement the interiors of the Tata Safari Limited Edition. New Decals, stylized OVRMs, 15 alloy wheels, body colored side cladding and bumpers adds to the overall aesthetics of this special edition of the Tata Safari.

Speaking on the occasion, Mr. Rajiv Dube, Vice President- Commercial. PCBU, stated, Having set the trend as Indias first SUV and carved a niche for itself in the segment, the Tata Safari has over the years evolved to become a lifestyle product. The Limited Edition 2003 is an effort to provide discerning customers the most enviable luxurious ambience on four wheels. The special gadgets and unique features in the Tata Safari Limited Edition 2003 have been carefully selected considering the aspirations of the modern day consumer wanting to make a style statement.

The Limited Edition is available in 4 colors, Fiji Blue; Mica Black; Silver Mist and Pearl White.

Priced at Rs. 11.15 lakh for the 4X2 and Rs.11.98 lakh for the 4X4 version (ex-showroom New Delhi) the Tata Safari Limited Edition is available through the companys 110 dealerships across the country.

Tata Safari has been growing at 30% this fiscal while the utility vehicle segment has been growing at 5%. With a total of 450 service outlets across 175 cities, the Company offers the second largest service network in the Industry.

Tata Safari Limited Edition conforms to Bharat Stage II norms and carries an 18-month, unlimited kms warranty..

For details contact:

Bhaskar Majumdar

Manager

Vaishnavi Corporate Communications (INDIA) Pvt. Ltd

F - 47, South Extension - I,

New Delhi - 110049, INDIA

Tel: + 91- 11 - 4655952/53; Ext. 159

Mobile: 9811194244

Fax: + 91 - 11 - 4655963

E-mail : bhaskarm@vaishnavi-india.com