Lakmé introduces International Solutions for Indian skin

Company press release, February 20, 2003

New Delhi

Leading skincare and cosmetics brand Lakmé has strengthened its portfolio by introducing five new skincare products. These products have been created for the specific skincare needs of Indian Skin in the Indian climate.

Sophisticated International Skincare Technology available with Unilever has been used to develop these products. The purity of natural ingredients like avocado, shea and strawberries has been harnessed scientifically, to give the best skincare solutions for Indian Skin. This new range will be available through exclusive Lakme counters in leading stores.

Said Vivek Rampal, Category Head, Skincare, HLL, "Lakmé has pioneered beauty trends in both, skincare and colour cosmetics for the past 50 years. The Progressive Urban Indian Woman is constantly exposed to a wide-range of skincare products, has become discerning and demands the best for herself. With these new products, we will address the much-required need in the Indian market for avant-garde International solutions for Indian skin".

The new range includes the following cleansing and application products:

# Strawberry Silk Splash Face Wash with real strawberries for silky, clean freshness (Rs.75)

# Icy Fresh Skin Cooling Gel with peppermint and watercress extracts for a fresh, matt complexion (Rs.175)

# Lakmé Butter Up Body Smoother with avocado and shea pulp for moisturised and radiant skin (Rs.300)

# Let it Shine Skin Shimmer-Bronze with glitter and vitamins (in bronze and silver) for a luminous and radiant complexion (Rs.250)

# Let it Shine Skin Shimmer-Silver with glitter and vitamins (in bronze and silver) for a luminous and radiant complexion (Rs.250)

These superior formulations are further accentuated by their leading edge, attractive packaging.

While the Lakmé brand reaches 90,000 retail outlets, this new range will be retailed only through exclusive Lakmé counters in leading stores.

Lakmé, Indias first beauty brand is about 50 years old. At a time when the beauty industry in India was at a nascent stage, Lakmé tapped into the skincare and cosmetic products segment. It has grown to be the market leader in this segment, with a wide variety of products and services that cover all facets of beauty care, and arm the consumer with products to pamper herself from head to toe. These include products for the skin, lips, nails, eyes and face; and services like the Lakmé Beauty Salons. Lakmé has pioneered innovations like the First Sunscreen designed for Indian skin, with TPI 70, the first Cleansing Milk and the first Moisturising Lotion.

Contact: Sukhvinder Kaur (IPAN)

Phone: 011-2332 6200

Email: skaur@ipan.com