Papa Johns embarks upon expansion plan in India

Comapny Brief

Mumbai, April 10, 2008

Papa Johns, the world’s third largest Pizza chain which entered India in 2006, has embarked upon an expansion programme with the opening of its 4th outlet in Mumbai in Powai, which will be the flagship store in Western India. With this, Papa Johns has 9 outlets in India. Their investment in India is likely to exceed Rs 250 crores in the next 4 years. JIP Fashion and Restaurant India Pvt Ltd is their franchisee in India.

Announcing this, Mr Myles Felt, VP-International Papa Johns said, “The Indian market is growing and provides immense opportunities for multi-national chains in the country. Growth in the number of total pizza outlets in last 8-9 years has been 15-20 per cent and I expect it to grow even faster at 25-40 per cent this year and beyond.”

Mr. Tapan Vaidya, General Manager, JIP added, “The flagship outlet in Powai will further consolidate the Papa Johns brand in India. The 94 cover Powai outlet covers dine-in and delivery and is sprawled over 2550 sq ft. It will be open from 11am-11pm daily. There is an exciting inaugural offer, wherein, the first 50 customers at the Powai outlet can avail FREE PIZZA once a week for one full year. Papa John’s investment is likely to exceed Rs. 250 crores in the next 4 years. We will open at least 100 Papa John’s stores in next 4 years.”

The chain's USP is quality, which the owners claim, is never compromised under any circumstances. Papa John's is committed to delivering a better pizza by using only superior quality ingredients. Papa John's makes its original crust pizza with fresh dough, not frozen, prepared with mineral water. It uses only fresh packed tomato sauce (not concentrate) made from vine-ripened tomatoes, which go from vine to the can in an average of six hours; vegetables freshly cut at Papa John's restaurants; and cheese made with 100% mozzarella. Papa John’s has over 3225 branches open in 28 international markets.

Papa Johns is the No. 1 national pizza chain in customer satisfaction in the highly regarded American Customer Satisfaction Index (ACSI).  Papa John’s has held this top honour for the last eight years.

For further information, please contact:

Litmus

Mini Ribeiro/Akanksha Saxena

Tel: +40166035

Mob: +9820913035

e-mail: litmusmumbai@vsnl.net