Gurgaon gets it’s very own ‘Central’

Company Brief

Gurgaon, April 11, 2008

Central, the country’s first seamless mall, opened its brand new ‘Central’ mall at Gurgaon today. This is the first time that Central has launched a mall in North India. Like existing Centrals, Gurgaon Central has been conceptualized with a theme of “Shop, Eat and Celebrate”.

Sprawled over 1,25,000 sq feet, this four storied seamless mall offers a truly world-class shopping experience and over 500 national and international brands to choose from, across apparel, cosmetics, fragrances, footwear, eyewear, time wear, handbags, accessories, jewelry & lots more, for the entire family. Being a seamless mall, Central frees the customer from the inconvenience of walking in and out of different retail outlets, as is the case with conventional malls. Customers get access to best of the brands across a huge range of categories, all without any boundaries.

“At Gurgaon – the mall capital – central will offer world class experience in a warm & friendly environment. With over 500 national and international brands to choose from, we believe in giving our customers what they want and what they aspire.” says Vishnu Prasad, CEO - Central & Brand Factory.

Gurgaon Central will serve as a community space with consumer participation through events, festivals & various consumer connect initiatives targeted at different age groups. Gurgaon Central will also flag off many city based events from the mall.

Gurgaon Central is one of the few destinations, which offers international brands like Tommy Hilfiger, FCUK, Springfield, CKJ, CKU, Esprit, UCB, Calvin Klein, Nautica & many more, all under one roof. The new Gurgaon Central also houses Food Bazaar, which offers a wide variety of groceries, fresh and frozen foods, home and personal care products. The food court - Spoon will offer a multi-cuisine dining experience to customers, with different eating establishments viz. State of Punjab, Republic of China, Chaat Bazaar, Hot’ wich, Pizza for friends and Not Just Dosas. Also for the first time Central would house the soon to be launched ‘Sports Bar’ which would be over 2,700 sf.ft.

Gurgaon Central is all set to take the customer service to the next level by offering its customers, a whole new range of value added services such as Gift Central, Beauty Central, Radio Central, Wi-fi central and Flower Central that would offer a complete shopping experience. At Central, customers can shop from a variety of brands, eat at their multi-cuisine food court and celebrate an array of promotions, events, festivals, all year long.

“After having a major presence in the south and west, we thought that now was the best time to bring the ‘Shop, Eat and Celebrate’ experience to the north and what better place than Gurgaon. Our value added services are our latest addition to the Central format through which our customers can do a lot more than just shop” added Rajesh Seth, Vice President Marketing - Central & Brand Factory.

So come this summer you will have the coolest shopping experience at Central’s latest addition; Gurgaon Central.

For further information, please contact:

Integrated Brand-Comm

Rashmi Chakraborthy

Mob: +09810192347