Bajaj Allianz to chant "Halla Bol" with IPL Jaipur team Rajasthan Royals

Company Brief

Mumbai, April 16, 2008

Bajaj Allianz Life Insurance Company proudly announces its association as lead sponsor of the Rajasthan Royals, the IPL T20 Team from Jaipur.

With Bajaj Allianz joining as the main team sponsor, the fan base of Rajasthan Royals has swelled considerably as over 300,000 Super Agents and over 25,000 employees in over 1000 offices across 900+ towns all over India have joined as die hard fans to with the slogan "Halla Bol" to cheer their team along. Rajasthan Royals will probably end up having the widest support base with the families, friends, network and customers of Super Agents rooting for the team from all pockets across the country.

Bajaj Allianz has rolled out its own internal program across 1000+ offices to build on the spirit of the T20 tournament, which will unravel. These programs will focus on building team spirit & motivation for the financial year ahead. Kamesh Goyal, Regional CEO Allianz & CEO Bajaj Allianz Life Insurance, Bajaj Allianz Life Insurance said, "Rajasthan Royals is a heady mix of youth, experience and emerging talent which will not only provide strong competition but will also delight the passionate cricket fans as well."

As the action unfolds starting April 18 it will be 'Fan Stations' at all 1000+ offices of Bajaj Allianz across India as they go about cheering and building support for the team.

Fraser Castellino, CEO, Emerging Media said, “We are extremely excited about the partnership with Bajaj Allianz Life Insurance and we are privileged to have them associated with the Rajasthan Royals. We look forward to a successful partnership as we build the fan base and team of Rajasthan Royals supporters across India and the world”

For further information, please contact:

Corporate VoiceIWeber Shandwick

Shruti Naik

Mob: +91 9819535513

e-mail: shruti@corvoshandwick.co.in