LG Electronics launces a new range of SFF Refrigerators

Company release, December 7, 2004

New Delhi

To further strengthen its position in the Refrigerator market, LG Electronics, today announced the new range of refrigerators with SFF technology and some innovative features introduced for the first time in Single Door Refrigerator segment. The launch of this new range will further strengthen the already dominant market position that LG enjoys in the Frost Free segment as well as the direct cool segment.

Aesthetically designed this new range comes with new concept and international styling. Its Smart freeze technology is the unique feature due to which ice formation happens only in the ice-tray and not all around it which makes it easy to clean - easy to use Refrigerator. Besides there are host of interesting features like power freezer with air tight sealing around the freezer door which ensures chilled air being retained within the compartment. The other unique feature of this technology includes the coiling back of the refrigerator thus there is enhanced uniform cooling effect throughout the refrigerator. These features keep the food fresh and healthy for a longer duration of time.

Announcing the launch of this new range of Refrigerators, Mr. Anil Arora- Product Group Head, Refrigerators, LGEIL, said, "At LG, we always strive to give technologically superior products to our customers. Keeping in mind the modern lifestyle, a strong feature rich product line-up deriving from intense consumer researches and in-home observations has been created.

Priced in the range of Rs 9,000 and 11,500, LG SFF refrigerator is a available in 185, 225 and 260 L capacity.

About LG Electronics India Pvt. Ltd.:

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the youngest consumer durable brands in the country today, encompassing an impressive portfolio of Colour Televisions, Washing Machines, Air-Conditioners, Microwave Ovens, Refrigerators (Direct Cool and Frost Free), PCs, Vacuum Cleaners, optical storage devices and GSM mobile phones. During the seven years of its existence in India, LG has earned a premium brand positioning due to its superior quality, high product performance, revolutionary technological delivery and warm service. In fact, today LG is recognized as a leader in setting industry norms starting with the fastest ever-nationwide reach, latest global technology and product innovation. The company aims to achieve a turnover of Rs 6500 crore in 2004.

For further details contact:

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