Lovemarks by Kevin Roberts, CEO Worldwide, Saatchi & Saatchi now available in Mumbai

Company release, December 13, 2004

Mumbai

Lovemarks - the Future Beyond Brands, is the evolutionary story of products, trademarks and brands - to Lovemarks. Kevin Roberts relates the inspiration behind the idea, and shows how Love and business can help make the world a better place.

Brands have run out of juice. More and more people in the world have grown to expect great performance from products, services and experiences. And most often, we get it. Cars start first time, the fries are always crisp, dishes shine..etc.

Lovemarks transcend brands. They deliver beyond your expectations of great performance. Like great brands, they sit on top of high levels of respect - but there the similarities end. Lovemarks reach your heart as well as your mind, creating an intimate, emotional connection that you just can't live without. Ever.

Kevin Roberts passionately believes that love is the way forward for business. In his second book, Lovemarks: the future beyond brands, Roberts recounts the journey from products to trademarks to brands and the urgency of taking the next step up to Lovemarks.

Roberts offers a lively, critical assessment of brands and the problems that face them in an increasingly competitive world. His argument is straightforward. Numbed by the assault of commodification and customer indifference, brands have simply run out of juice.

The solution? The creation of products and experiences that will create long-term emotional relationships with consumers.

To get there, Roberts advocates infusing brands with three fundamental Lovemark elements: Mystery, Sensuality, and Intimacy. Mystery enters by drawing on the past, present, and future; the value of myths and icons; and the power of inspiration; and by tapping into dreams. Sensuality and the five senses can be used to locate touch-points with consumers. Intimacy is created through commitment, empathy, and passion. The power of these dynamic forces is captivatingly presented with lively anecdotes, living examples, and graphic illustrations drawn from the world of advertising and beyond.

The idea that consumers, not companies, own Lovemarks is fundamental. This book shows that not only business mavens, but the special people that Roberts calls Inspirational Consumers, can shape the future of commerce. When everyone is talking about a product, its a safe bet that its a Lovemark.

With a foreword by Procter & Gamble's Chairman and President, A.G. Lafley, the book also includes insights from business leaders, ideas people, and artists, including Cambridge University's Sandra Dawson, former rugby All Blacks captain Sean Fitzpatrick, Visionaire editor Cecilia Dean, author Malcolm Gladwell, Founding Editor of Fast Company magazine Alan Webber, Nike's Clare Hamill, and Toyota Motor Corporation's Yoshio Ishizaka.

The book is an entertaining, elucidating, and ultimately inspiring vision of the rejuvenation of brands through the power of love and the responsibility of business to fulfill one of its key functions, to make the world a better place. The book is available at Rs 1,309.

For further information, contact:

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