Samsung India releases consumer guidelines for responsible use of camera mobile phones

Company release, December 21, 2004

New Delhi

Samsung India, announced, the release of ?Samsung mobile phone etiquette and responsibility guideline for camera phone users.?

Mr. Kunal Ahooja, Vice President "Telecom, Samsung India Electronics Ltd, "As a leading mobile phone marketer in India, Samsung believes that there is a need to use technology responsibly. To facilitate responsible use of integrated devices like the camera phone, Samsung has come up with a set of voluntary guidelines for the user of such devices. We at Samsung sincerely request every user to follow this set of guideline when using the camera or video function of the mobile phone."

Samsung mobile phone etiquette and responsibility guideline for camera phone users are as follows:

Samsung Mobile phones recommends the following guidelines to customers who use camera mobile phones and urges them to adhere to the same

Privacy of persons around the user of the camera phone should be respected. Camera phones should not be used to take photographs of individuals without their knowledge and consent.

Camera phones should not be used to take photographs in public places deemed ?private? like swimming pools, changing rooms, gyms etc.

Users must respect individual office, educational or industrial environment where confidentiality of design, information is a matter of great importance. Camera features on the phone should not be used in these areas, without the prior approval of concerned authorities.

Camera features on phones should not be used in areas, where cameras are not encouraged or prohibited, like airport, high security zones, museums, cinema theatres and live performances.

It is dangerous to use camera phones while driving. Users should refrain from using them while driving.

Camera phones should not be used to shoot and circulate objectionable content. It is illegal and punishable by law.

About Samsung India Electronics Ltd.

Samsung India is a leading provider of IT, Telecom, high tech Consumer electronics and Home appliances, in the country. The parent- Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2003 parent company sales of US$36.4 billion and net income of US$5.0 billion. Samsung employs approximately 88,000 people in 89 offices in 46 countries. Recognized as one of the fastest growing global brands, Samsung Electronics is the worlds largest producer of color monitors, color TVs, memory chips, TFT-LCDs and VCRs.

For further information please contact:

Sanyukta Dutta,

Ph (011) 51511234 Extn. 1226

Email: Sanyukta.dutta@samsungindia.com

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