Pepe Jeans invites you for coffee!

Company release, January 3, 2005

Mumbai

Coffee? Straight Cut or Boot Leg? Not a difficult one to answer, for you now get access to the latest Pepe fashion with just a few sips of coffee.

If it's hard to believe, Pepe Jeans London has made it possible for you by associating with Barista. You could just be chilling out with friends at any Barista outlet having coffee and win an exciting Pepe Style Hamper from Pepe Jeans London. All you have to do is, participate in the exciting lucky draw for your Pepe Style Hamper.

This incredible offer is available for all customers in Mumbai, Delhi and Kolkatta. The procedure is simple. A customer gets a trump card on purchase of one beverage. He can use the same trump card to buy his second, third and fourth beverages anytime until February 2005. On purchase of the fourth beverage, he gets his fifth beverage free, and gets entitled for Lucky draw which will enable him to take home Pepe Jeans hamper consisting of stylish Pepe Jeans goodies like Pepe Cap, Belt, Wallets and much more!

So just chill over a cup-of-coffee, and flash your Pepe in style!

About Pepe Jeans London

Pepe Jeans was established in the chic Portobello area of London in 1973, currently having presence in more than 80 countries around the world. The year 1989 saw the launch of Pepe in India. Pepe Jeans is a jeans and casual wear brand offering everything from cotton shirts, denim shirts, fashion jeans, T-Shirts, jackets and also accessories such as fragrances, bags, wallets, caps etc. Pepe Jeans merchandise is available through its 30 exclusive outlets all over India, and also though 50+ large format stores, and 750 multibrand outlets. Today, Pepe Jeans has become one of the most adored fashion brands in the premium segment; enjoying market share of more than 25%, which is highest in the international premium segment of the jeans wear market in India. It is also the first and only brand in the premium segment to launch a range of moody casual wear and denims targeted exclusively at 10 to 16 year old teenagers The brand is called "1016” (read ten sixteen) from Pepe Jeans.

Pepe Jeans was nominated for "Best Jeanswear Brand” at Images Fashion Awards. It emerged as a special award winner as the "Best Women's Wear (Jeans) Brand” at the First Inside Fashion Brands Awards. And recently Pepe Jeans was awarded the "Best Denim Brand” at the Shopper's Stop Pinnacle Awards 2004 for consistent outstanding performance.

For further information, please contact:

Vinay / Sonal @ Abacus ICC, Tel: 022 2285 5689/90

Email : sonal@abacusicc.net