Aloke Banerjee appointed CEO for Rosebys Interiors India Ltd, a GHCL group company

Company Brief

New Delhi, May 21, 2008

Rosebys, UK's largest specialist textiles and home furnishings retail chain, today announced the appointment of Aloke Banerjee as the CEO. Gujarat Heavy Chemicals Ltd (GHCL) has recently acquired Rosebys' retail chain with over 320 stores. Aloke will be responsible for operations in looking after the chain's expansion plans. Aloke will be operating from the corporate office in Noida, UP.

Aloke Banerjee in his capacity as CEO Rosebys India would be reporting to the highly professional & dynamic management team led by the Director on Rosebys's Board Nikhil Sen.

In his new role, he will spearhead aggressive roll out of Rosebys stores. He is a part of the management team in providing varied and exclusive range of home décor and lifestyle products to be able to provide complete lifestyle shopping experience to its customers. He will also play a strategic role in making Rosebys stores approachable and providing lifestyle shopping experience to its customers.

Sanjay Dalmia, Managing Director, GHCL, said "With the exponential growth of the Indian retail industry, GHCL currently finds itself in an exciting phase. We are signing contracts with several franchisees to make Rosebys stores approachable and provide in store experience to our customers. We are delighted to welcome Aloke on board as he bring in wealth of knowledge and expertise in this area and will be an invaluable part of our core management team."

Nikhil Sen, Director, Rosebys India, said "There is tremendous market opportunity, Indian households are growing from 13 million to 61 million households by 2012, where currently in the organized sector of retail such home lifestyle stores are about 2000 stores in the country. There is huge potential in organized Retails where, today the share of items such as watches is about 40% and Home lifestyle is just about 3% of organized retail. Coming of Aloke along with our strong retail team in India will help us in making Rosebys stores and products approachable to our customers for every day living".

Aloke Banerjee comes to Rosebys with over 15 years of experience. In his earlier assignment he was working as the CEO for SKumar's Nationwide Limited. He has been instrumental in setting up the organization structure and working on international acquisitions.

In his successful career, Aloke has also worked with Tata Tea, Britannia and Bombay Dyeing manufacturing.

Aloke Banerjee post the completion of B.Com. (Honors) and an article-ship in chartered accountancy, enrolled for PGDBM at XIM, Bhubaneswar where he majored in marketing and HR.

For further information, please contact:

Avian Media

Saloni Sood

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e-mail: saloni@avian-media.com