'Allen Solly Woman' Wins the prestigious CMAI Award for'Best Women's Wear' for western wear category

Company News

Bangalore, July 17, 2008

Allen Solly, the brand that revolutionized 'Friday Dressing' concept in India received the prestigious CMAI Award for 'Best Women's Wear' in western wear category.

The award instituted by CMAI (The Clothing Manufacturers Association of India), a premium association of the apparel industry in India honours the best in apparel.

Commenting on receiving the Award, Mr. R. Satyajit, Chief Operating Officer - Allen Solly, said, "It's an honour to win this award. This Award strengthens Allen Solly's resolve to being cutting edge fashion for the working woman and promises to continue exciting its consumers by delivering high quality fashionable wardrobe in a world class shopping environment. This award is a testimony to how Allen Solly continues to stay ahead of the curve and retain a powerful brand identity and consumer connects."

Allen Solly took its first step towards becoming a true lifestyle brand when it launched 'Allen Solly Women's Wear' in 2002. Allen Solly questions the norms of conventional dress code at work and reflects one's unconventional mind like no other women formal wear brand can.

Allen Solly women's wear is targeted at the new age Indian woman who holds key management positions in the corporate world. The idea is to give the Indian woman executive a range of relaxed formal wear with visual appeal. Apart from the work wear range, the brand also has garments to suit club wear and casual wear.

The brand is successfully growing at 25% year-on-year and plans are on the anvil to launch new categories that will excite consumers.

For further information contact:

Madura Garments

Janet Arole

Manager – Media Relations

janet.arole@adityabirla.com

Acti Media

Roshan M

Mobile: 9886041737, 9886333942

Tel: (080) 41540324

Email: roshan@actimediaindia.com