Fa expands its portfolio with the new range of Body washes

Company Brief

Chennai, July 29, 2008

Henkel India Ltd today announced the latest range of Body washes from Fa – Fa Yoghurt range. Yoghurt has been recognized as the nourishing way to soft supple skin since time immemorial. Fa is India’s first body wash to contain yoghurt, which leaves your skin soft supple and smooth after every bath. Fa Yoghurt Body Wash not only cleans and nourishes the skin, but provides a great post-bath skin feel; non sticky and non-dry.

This new range from the house of Fa comes in two scintillating variants – Yoghurt Vanilla Honey and Yoghurt Aloe Vera and promises to provide a uniquely refreshing bathing experience. While Vanilla Honey is a creamy concoction of luxurious honey with a hint of delicious vanilla, Aloe Vera is replete with the freshness of aloe extracts. Fa Yoghurt body washes are priced at Rs.75 for 250 ml with a loofah free with every pack. The body washes are available in all leading super markets and cosmetics outlets.

Speaking on the new Fa Yoghurt body wash range Mr. Satish Kumar, MD, Henkel India Ltd. said, “Fa today is successful in over 120 countries, and this new range from Fa will further enhance its brand offering to the customer. The key ingredient in the new range is Yoghurt and in India yoghurt has been known for decades for its benefits to skin. We hope the customers will embrace this new range.”

Consumers the world over are switching from bar soaps to a liquid soap format, be it shower gels or body washes. The superior bathing experience that a body wash offers vis-à-vis soap is increasingly being recognized by Indian consumers. The mindset has now come to encompass a holistic bathing experience along with healthy beautiful skin. And the yoghurt range from Fa couldn’t be more apt.

According to Mr. Srikanth, Category Manager, Personal Care, Henkel India Ltd said "Apart from the goodness of yoghurt, the new range of Fa body washes has been dermatologically proven for good skin compatibility and ensures maintenance of natural moisture balance of the skin. The formulae are pH skin neutral and prevent the skin from drying out.”

For more information, please contact:

Hanmer MS&L

Suchi Doshi

Mobile: 98402 69394

Email: suchi@hanmerpr.com