Pillsbury introduces Punjabi Atta

Company release, January 27, 2005

New Delhi

Balle Balle… from the land of golden wheat to the land of the bhel puri’s and pav bhaji’s comes Pillsbury Punjabi Atta. With the successful relaunch of its flagship brand ‘Pillsbury Chakki Fresh Atta’, General Mills India is back to delight the taste buds of the North Indian community in Mumbai with its new variant - ‘Pillsbury Punjabi Atta’. Customized to the manner a North Indian likes their atta, it has been made coarser while retaining the benefits of being 100% whole wheat thus enabling the housewife to make thicker, authentic North Indian style rotis. This new offering from the General Mills stable is initially available in select stores in Mumbai in 10 kg packs for Rs.175/-.

General Mills India introduced Pillsbury Chakki Fresh Atta in 1998 as a high quality, nutritious alternative to the local ‘chakki’ or flour mill atta. Recently, the brand was re-launched on the platform of “Wellness” offering the consumers 100% Whole Wheat atta which is proven to be good for the heart. Today, General Mills has once again led the market with this innovative product that addresses the needs of a specific segment of the market.

Commenting on the launch of Punjabi Atta, Gayatri Yadav – Director Marketing, General Mills India, said, “The branded atta market is evolving and offers scope for segmentation. We, at General Mills recognized this need for market segmentation, leading to the development and launch of Pillsbury Punjabi Atta, which is targeted to the North Indian living in other parts of the country.”

General Mills India is committed to delighting the discerning Indian consumer - with a range of exciting, innovative and relevant food products. The emphasis is on bringing in global brands & technology and adapting it to local market requirements. General Mills has a range of exciting food brands in the Indian market with Pillsbury (Atta, Cake Mixes, Custard, Semiya & Pizza), Green Giant (Canned Corn & Specialty Vegetables) and the recently launched range of Betty Crocker Baking Mixes. General Mills India also has a vibrant Exports as well as a Bakeries & Food Service division.

General Mills Inc., with $ 11.5 Billion in net sales, markets trusted consumer brands across a wide range of food categories, which are sold in over 100 countries around the world. The General Mills brands portfolio includes Big G Cereals, Betty Crocker desserts and mixes, Pillsbury dough based products, Green Giant vegetables, Häagen-Dazs ice-cream, Old El Paso Mexican Foods, Pop-Secret micro-wave popcorn and Nature Valley granola bars in addition to a large Bakeries & Food Service business.

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Neha Taleja | Charlotte

Corporate Voice|Weber Shandwick

Tel: 26936835 Mob: 9350148890

Email: neha.taleja@gmail.com

charlotte@corvoshandwick.co.in