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Company Brief
Mumbai, September 18, 2008
Amway India Enterprises Pvt Ltd, the country's leading Direct Selling FMCG Company, has announced its venture into the Energy Drinks and Energy Bar segment, with the launch of Amway XL Energy Drinks and Amway XL Energy Bars. The Amway XL Energy drinks come in two flavors of Citrus Blast and Tropical Blast Amway XL Energy Bars are available in Apple Cinnamon & Fruit & Nut flavors. The new products would be manufactured near Kullu, in Himachal Pradesh.
Amway XL Energy Drink |
Amway XL Energy Drink has no carbohydrates, no sugar, no fat & marginal caffeine and it is a quick & healthy solution to do away with fatigue and stress. Every 300 ml contributes to only 8.1 Kcal coupled with energizing B Vitamins that rejuvenates the mind & body, stimulates metabolism, increases stamina & physical endurance and concentration. It also contains Amino Acids which are good for health and wellbeing. A pack of 6 Energy drink bottles costs Rs 450/-.
Amway XL Energy Bar |
"Amway has had a good year so far and we are confident of breaking through the Rs 1000 crore ceiling this year," said Pinckney. He added the introduction of new products such as XL, were rapidly propelling Amway to the landmark. "We are confident that the Amway XL Energy Drink will be a Rs 25 crore brand in one year, and that we will capture 50% of this segment in 3-5 years." The energy drink segment is currently a Rs 500 crore market.
For further information, please contact:
Amway India
Jignesh Mehta
Mobile: 09987258692
Email: Jignesh.mehta@amway.com
Hanmer MS&L
Shuchi
Mobile:99870 59571
Email: Shuchi@hanmerpr.com