IDC Research: Transcend India's No.1 flash memory manufacturer in 2007

Company Brief

New Delhi, September 29, 2008

According to the latest report by IDC Research, India, Transcend Information, Inc. (Transcend), a leading manufacturer of flash memory products, Transcend ranked No.1 in flash memory products including USB flash drives and flash cards in 2007, followed by Kingston and Sandisk. Additionally, Indian flash drive market in particular was dominated by Transcend last year, and in fact contributed 4% of Transcend's global revenue in 2007.

Moreover, IDC research also pointed out that Transcend's MP3 players and portable hard drives achieved impressive growth in the Indian market, which is not just a result of the adoption of an increasing digital lifestyle in India, but also due to the overall increase in flash memory capacity from traditional 1GB to 8GB and more, facilitating Transcend's remarkable market growth performance.

Mr. Austin Huang, Regional Head - Sales, SAARC & APAC, Transcend, said, "Transcend has recently made great strides in the areas of channel management and brand development, and now enjoys a leading position in the NAND Flash market of India, which is one of the key target markets for us. With the establishment of multiple branches across the globe, Transcend is not only a highly diversified international enterprise, but also one of the fastest-growing global memory brands. Constantly looking toward the future, Transcend will continue to exploit its ability to provide innovative and useful high-tech products to its customers worldwide."

Since it's inception in 1988, Transcend's business focus has always been on cultivating its own unique brand. Leveraging its superior product quality and excellent customer service, Transcend has an enormous base of loyal customers worldwide.

In the year 2007, the government of Taiwan also recognized Transcend as one of Taiwan's Top 20 global brands. This marked the third consecutive year Transcend had received this prestigious award, and Transcend's brand value was rated at a record-breaking US$180 million.

Moreover, according to Gartner's 2007 list of the top Flash drive manufacturers, Transcend has been ranked at No.3, with 8.7% market share; up 1 place from its 7.5% fourth place ranking in 2006. Transcend also ranks a respectable No. 62 overall and No. 7 in semiconductor industry as per the Business Week's InfoTech 100 of 2008. Already a global leader in the manufacture of DRAM and flash memory products, Transcend will continue to move forward, utilizing its ability to develop advanced technology to provide comprehensive product and service solutions to its customers worldwide.

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