Emami launches Malai Kesar Cold Cream in South India

Company Brief

Hyderabad, November 04, 2008

Emami Limited, the Rs 700 crore personal and healthcare Indian major, has launched Emami Malai Kesar Cold Cream in South India. The brand has been very well accepted in Northern India where it was introduced last year. Emami Malai Kesar Cold Cream consists of ingredients like Malai, Aloe Vera and Kesar, providing moisture, nourishment, protection from dryness while revitalizing and adding a healthy glow to the skin from within to ensure 24-hour total winter protection and care.

As the name suggests, Emami Malai Kesar Cold Cream has the natural goodness of time-tested ingredients such as Malai, Kesar and Aloe Vera. It is the only cold cream in the market that contains ‘Malai’-the proven traditional winter care ingredient for winter chapping and dryness. It also has Kesar that imparts glow and Aloe Vera for sun protection. It is a non-greasy cold cream armed with a five-power winter formula, which nourishes the skin from deep inside.

Speaking about the launch Ms. Priti Sureka, Director, Emami Limited, said, “Last year we launched Emami Malai Kesar Cold Cream in the Northern Eastern and Western Indian markets. Looking to the extremely positive response it received, we have decided to launch the product in Southern markets this year.”

Adding further Ms Sureka said, “This cream reiterates our commitment to coming up with innovative and quality skin-care products for our valued consumers. With Emami Malai Kesar Cold Cream we have come out with a winter skin care solution that will benefit all skin types. We are targeting the modern, beauty conscious, confidant and active consumer, who want quick solutions to winter dryness.”

Emami Malai Kesar Cold Cream is available in various consumer friendly packages. It is competitively priced at Rs 5/- for 10 ml, Rs 26/- for 30 ml and Rs 48/- for 60 ml respectively making it easily affordable by all. A herbal product, matching international standards, Emami Malai Kesar Cold Cream is just the ideal choice for a modern women.

For further information, please contact:

Vaishnavi Corporate Communications

Uzzal Mohan

Manager

E-mail: Umohan@vccpl.com

Tel: 040 - 2340 0981