Boroplus advanced Moisturizing Lotion to nourish skin in winter

Company Brief

Hyderabad, November 19, 2008

Emami Limited, the Rs. 700 crore FMCG major, offers a unique product, Boroplus Advanced Moisturizing Lotion (BAML), which will help protect the skin from dryness of the winter and give the skin a round the clock freshness.

Boroplus Advanced Moisturizing Lotion’s unique formulation is enriched with the natural goodness of nourishing Almonds and Moisturizing Milk Cream which penetrates deep into the skin, maintains moisture balance, making skin soft and healthy.

“Boroplus Advanced Moisturising Lotion rejuvenates the skin, making it soft, lively and healthy. It will be an ideal companion for the people in the winter season. We are hopeful of garnering a significant market share in this product category”, said Mr. Harsh V Agarwal, Director, Emami Group.

The marketing efforts for Boroplus Advanced Moisturizing Lotion will be supported by an aggressive advertising campaign across the country featuring the brand ambassador Kareena Kapoor. Boroplus Advanced Moisturizing Lotion is available in 100 ml & 300 ml packs and is priced at Rs. 39/- and Rs. 98/- respectively. A small Stock Keeping Unit of 20 ml pricing Rs. 6/- is made for convenience in carrying and usage. ‘Emami Pure Skin Glycerine Bar’ worth Rs. 23/- is coming free with every purchase of 300ml Boroplus Advanced Moisturizing Lotion.

A new packaging has also been introduced to give it a facelift.

For further information, please contact:

Vaishnavi Corporate Communications

Uzzal Mohan

E-mail: Umohan@vccpl.com

Mobile: 92462 15332