Fly launches Super Slim Hummer Bar in Indian Market

Company Brief

New Delhi, November 20, 2008

Leveraging the world-wide success of HUMMER HT1 slider, U.K based Meridian Mobile, is all set to launch the economical version of its HUMMER HT2 bar in Indian market under the FLY brand. HUMMER HT2 BAR is packed with high-end features, exhibiting premium finish at value for money.

Meridian Mobile announces the latest addition to HUMMER Series. The phone like the Hummer vehicle is truly differentiated in style. HUMMER HT2 BAR by Fly is an exclusive addition to the ongoing trend. In sync with the name the Steel and fiber body of this phone gives a breathtaking look. The steel look extended to the back panel and the keypad of high quality plastic attracts the user and makes him feel special, different and proud of using a hummer phone.

Mr Rajiv Khanna, C.E.O Meridian Mobile says “Fly is strategically positioning a series of branded designer mobile phones in Indian market and Hummer is an aspirational brand. It has been exclusively designed keeping in sync with today’s style-conscious generation, who are continuously looking for quality, performance and user-friendly handsets in one package. With a phone packed with exciting features, we expect to receive the same overwhelming response for HUMMER HT2, which we got for HUMMER HT1 slider ”

Super Slim HUMMER BAR HT2 with its tempting looks also packed with quality features. This phone comes with a 262k colour display, a 2 mega pixel camera super long battery life, GSM connectivity and having expandable memory up to 2 GB. Customized with Hummer paint color it is available with exclusive wallpapers and videos. It also features an FM radio and fully functional MP3 player making it a special gift to the present music loving generation. It has Bluetooth and a USB port for easy data connectivity. HUMMER HT 2 will share its shelf space in Indian market by the end of Nov. 2008 at approximate price of Rs 8500.

Fly is known internationally for its distinctive, chic styling and features that appeal to all segments of the youth. Indeed in Europe, Fly has received a fantastic fan-following from the youngsters and commands a leading position in this segment. Fly has a range of models that are smart value and packed with features and have unique styling, which gives them a differentiated edge over other key players

Elaborating about the plans for the company states Mr. Khanna, “We aspire to increase our market share, and by the end of this year hope to scale operations to 150 towns in India. Also on anvil is the launch of Ultra Slim handsets with technologies like TV on mobile and Tectium- Back-U-Power. Some of our models earmarked for India are High- end luxury phones with a longer battery life, and that will give us an edge over our competitors.”

For further information, please contact:

Meridian Mobile Private Limited

Vibhuti Dimri

PR Manager

E-mail: vibhuti.dimri@meridiantelecom.in

Tel: +91 11 4054 4447