Sony Computer Entertainment Europe organises ‘PlayStation Experience 2008’

Company Brief

New Delhi, November 24, 2008

Sony Computer Entertainment Europe (SCEE) threw open an invitation, yet again, to the city’s gaming enthusiasts today to witness a larger-than-life expo dedicated exclusively to PlayStation- the final word on virtual gaming. ‘PlayStation Experience 2008’, was a two day long event of unadulterated fun, in a high – octane arena at Ansal Plaza. PlayStation hosted this expo for gamers to convene and conquer new games. Visitors thronged the venue with friends and family to witness the fun and magic of the world of PlayStation. The expo this year is going to be spread across three cities – Mumbai followed by Bangalore and Delhi. Delhi-ites were overwhelmed with the detailed and innovative decor including a set up of about 100 consoles, several plasma screens, ingeniously dressed volunteers and lots more. The Expo was a platform for the gaming enthusiasts to experience a complete spread of entertainment on PlayStation. The event was bifurcated into various zones like the Sports Zone, Speed Zone, Action Zone, Shooter Zone, RPG’s and Platformers, Blue Ray &HD Zone and Social Zone with a creative ambience that depicted the style of games. It was an experience beyond expectations!

Sony PlayStation and EA presented a multitude of games on PS2, PSP and PS3 consoles. Games like MotorStorm, Dead SpaceTM, Gran Turismo 5 Prologue, FIFA 09, Need for SpeedTM Undercover, Killzone, Mirror’s EdgeTM and many more were made available to play. Sony Computer Entertainment Europe also unveiled the spanking new PSP 3000 series priced at INR 9490, featuring an advanced LCD viewing that further improves the very popular, high resolution PSP display along with a built – in microphone. The company also declared the plan to launch the 80GB PS3 for the Indian market along with games, reflecting the growing entertainment market for SCEE.

Mr. Atindriya Bose, Country Manager, Sony Computer Entertainment Europe, said “Gaming has increasingly become an accepted form of entertainment amongst the Indian consumers. This time around, we aim to capture the attention of the Indian youth who is modern and gives value to quality entertainment solutions. After its unparalleled success in Mumbai last year, we have been compelled to take this initiative to the other cities as well, wherein the gamers will witness something out of the ordinary, something that has taken the world by storm!”

The General Manager of EA Games India Pvt. Ltd., Ajay Khanna was present and the Playstation Experience event and added, “Quality of EAs games just keep getting better and we’ve got brand new franchises like Mirrors EdgeTM and Dead SpaceTM besides bestsellers like FIFA 09 and Need for SpeedTM Undercover for our fans. No doubt these games will help us provide our fan base with the most exciting holiday lineup we’ve ever presented.”

SCEE also rolled out an assortment of games including:

Resistance

Date of Release: November 2008

Description: Resistance - Fall of Man had critics raving over its game play, visual style and alternate history back story. Resistance 2 transports players across the Atlantic to a besieged 1950s America where it builds on Fall of Man’s legacy. There will be bigger battles, spectacular landscapes and an even more gripping narrative told from Hale’s perspective

MRP: 2899/-

MotorStorm Pacific Rift

Date of Release: November 2008

Description: MotorStorm® Pacific Rift welcomes you to the island, a tropical paradise deep in the heart of the pacific. This new racing location is a place of contrasts, with huge towering peaks, soaring over thick sweaty lowland jungles. Flaming volcanoes spewing ash over blackened deserts and rolling great blankets of lava down through forest and swamp to sandy beaches and the azure sea

MRP: 2899/-

Locoroco 2

Date of Release: November 2008

Description : LocoRoco 2 ups the action from its predecessor with 25 colourful new stages, including hidden challenges and 6 new mini games and introduces a range of new actions to help the LocoRoco defend their homeland once more. Music is key to LocoRoco 2 - with the LocoRoco preferring to be at home singing than playing the hero - and by singing in specific parts of the game, new musical notes will appear which can be collected by the LocoRoco.

MRP: 1599/-

Little Big Planet

Date of Release: November 2008

Description: LittleBigPlanet™ is a unique game combining an amazing platform adventure with a huge social community enabling consumers to play, create and share their gaming. The world of LittleBigPlanet™ is unlike anything you have visited before: a handcrafted landscape made from recognizable materials together with pure imagination!

MRP: 2899/-

For further information, please contact:

Corporate Voice | Weber Shandwick

Mudit Jagati

Mobile: 9891208370

Email: Muditj@corvoshandwick.co.in