HomeShop18 launches the first 'round-the-clock Sale'

Company Brief

New Delhi, December 23, 2008

HomeShop18, India's first 24 hour home shopping channel, launches "Year End Maha Sale". Television viewers will witness for the first time, an unprecedented round the clock sale, a landmark in itself. During the sale, discounts will be available across all categories such as consumer electronics, mobiles, jewellery, home appliances, toys, beauty products, kitchen utensils and more.

For the Year End Maha Sale, HomeShop18 is launching a completely new program schedule that will run for the period of the promotion. During the Year End Maha Sale, HomeShop18 will introduce 4 completely new shows: Flat 50% Off; Ek Pe Ek Free; Bachat Time; Ladies Special. Each show will have a range of highly exciting products available at great discounts. For example, in the Flat 50% Off show, every product will be available at a flat 50% discount to its MRP. Similarly, in Ek Pe Ek Free show, every product will be in the "Buy 1 Get 1 Free" format. Ladies Special will come with great discounts on products exclusively for women.

In making this first of its kind, round the clock Sale, HomeShop18 has ensured that a lot of fresh new merchandise across categories is being made available at launch in the Sale. This is a new phenomenon, since retailers usually offer old merchandise at a discount and keeps fresh merchandise at standard rates.

Announcing the launch of the promotion, Sundeep Malhotra, CEO, HomeShop18 said, "HomeShop18 is clearly emerging as a destination where customers can get high quality products at a great value and enjoy the convenience of shopping from home. This innovative new format of round the clock sale is really about bringing the two key attributes of convenience and of course great value together. What we have also borne in mind, while creating the Year End Maha Sale, is that these are recessionary times and our customer is clearly seeking value and we see it as our duty to provide such value to our customer".

HomeShop18 is India's First and Only 24 hour Shopping Channel and it is becoming highly popular across the country. The Channel has been building a loyal following and after a highly successful Diwali shopping season, HomeShop18 saw a doubling of its "repeat customer" base just in the month of November. HomeShop18 has been growing at a rapid pace of 30% month-on-month, since its launch in April and is now adding a new customer every 20 seconds. The success of the new shopping destination is attributed to its exciting channel content, wide product portfolio, exceptional on-call service backed by a 24 hour call centre and 2000 city logistics reach.

For further details about the sale customers can call 18001800918 or they can log on to www.homeshop18.com and pick the great deals.

For further information, please contact:

PR PUNDIT

Shilpa Arora

E-mail: shilpa.a@prpundit.com

Tel: +91 124 4229300