L’Oreal Paris introduces men expert vitalift double action moisturizer

Company Brief

New Delhi, January 02, 2009

L’Oreal Paris, world’s No.1 brand in Anti – wrinkle creams extends their Men Expert range by introducing the new Men Expert Vitalift Double Action moisturizer. Men need moisturizers and hydrators as much as women. Using a moisturizer at least once a day is essential to hydrate and moisturize the skin and keep it looking younger, smoother and healthier. L’Oreal Paris Men Expert Vitalift prevents sagging skin, deep-set wrinkles and loss of firmness.

In addition to the onset of wrinkles, the ageing process also causes structural modifications in the skin’s supporting tissues. The New vitalift is enriched with active ingredients that can make skin considerably firmer and visibly reduce wrinkles.

Double action technology for a revolutionary result every man’s skin: Active Defence System

Shaving is a daily ordeal for men’s skin that can cause dryness as well as inflammation & irritation commonly known as “razor burn”. To eliminate this all Men Expert products contain L’Oreal patented Active Defence System: a powerful active ingredient derived from peppermint leaf extract, that helps soothe the skin, calm razor burn & reinforce the skin’s natural defenses.

Double benefit combined in one action:

Action 1: Re- tautens skin on the face & neck –

The gel is enriched with Pro tensuim, an active ingredient knows for its tensile properties. From the first application, your skin instantly feels firmer & tautened.

Action 2: Reduces the appearance of wrinkles –

Pro Retinol has now been encapsulated to form Pro – Retinol VX, for optimized diffusion & action on the skin & is designed to intensely visibly fight the appearance of wrinkles.

Action 3: Reinforces the skin’s natural resistance –

ADS TM Active Defence System helps reinforce your skin’s natural resistance.

Result :

* Hydrates skin for 24 hours

* Smoother & more supple skin

* Non greasy, non sticky, quickly absorbed

L’Oreal Paris Men Expert Vitalift Double Action Moisturizer is suited for age 40 upwards and can be used after shaving. It has rich nourishing texture for exceptional skin comfort and is packaged in 30 ml pump bottle.

MRP: Rs 830/-

Availability: L’Oreal Paris new Men Expert Vita Lift Double Action Moisturizer is available at all L’Oreal Paris counters across the country Feb 2009 onwards.

For further information, please contact:

ActiMedia Private Limited

Prajith Menon

Tel: +91 80 41540324

Email: prajith@actimediaindia.com