Alcatel-Lucent launches tikitag™

Company Brief

New Delhi, January 07, 2009

Alcatel-Lucent (Euronext Paris and NYSE: ALU) today announced that Alcatel-Lucent Ventures has launched tikitag, a consumer service, in India. tikitag, leveraging innovations within Bell Labs, enables consumers and third-party application developers to increase the value of everyday items by connecting them to online content or applications using identification technologies like Radio Frequent Identification (RFID).

The tikitag service enables the launching of online applications by simply touching an RFID device such as a cell phone to an item tagged with an RFID chip. tikitag can be used in a variety of environments: for example in an in-home application a father can use tikitag to link his toddler’s teddy bear to an online story about that same bear; in an outdoor environment tikitag makes it possible for a visitor to an art gallery to wave his RFID enabled mobile phone at a painting and then see the painter’s Wikipedia profile appear on the phone’s screen; or in a business/logistics environment a cleaning company can, for example, use it to record that a room has been successfully cleaned through a simple touch of an RFID-enabled mobile phone to a tikitag-linked RFID tag that has been placed in the room

tikitag offers a starter package e-commerce Web sites worldwide via http://www.tikitag.com/e-store. The package includes a USB-enabled RFID reader and 10 RFID tags, and provides access to a community website http://www.tikitag.com where users can create and share new and off-the-shelf tikitag applications. Initial applications available for download include the ability to link tags to URLs or linking tagged souvenirs to photo albums. Teenagers will be able to link a tagged photo to their social network profile or steer an online music services player to perform pre- programmed actions via a tikitagged object.

“Over the last few years there has been explosive growth in the range and types of online content – much of it related to real world objects, events or activities,” said Anthony Belpaire, General Manager of Alcatel-Lucent’s tikitag venture. “but how do you connect this online content with a person’s business card, for example, or a concert poster, or a work of art, etc….tikitag provides this missing link,” he added.

tikitag features a flexible API that will enable third parties to customize and embed tikitag functionality into their offerings – either seamlessly extending their existing applications or creating new applications to enable interaction with tangible things. This can be used to create loyalty applications, rental services or even mobile workforce solutions. At the same time they can promote and sell their applications on the tikitag website. This part of the open innovation initiative that Alcatel-Lucent Ventures are promoting in the market.

tikitag also provides its service towards business customers, e.g. for interactive advertising, mobile workforce applications and even RFID based contactless payment.

The technology uses transmitters, called Radio Frequency Identification (RFID) tags, which can be easily and unobtrusively attached to virtually any object and, when activated by a reader in a mobile device or a computer, send back a unique identifying signal.

At the core of the tikitag service is the tikitag Application Correlation Server (ACS), which manages the link between an RFID tag and a corresponding action to be initiated. When an RFID-enabled device (PC, Mac or RFID enabled mobile phone) touches the RFID tag, it automatically connects with the tikitag ACS. The ACS then directs the Internet-enabled device to access the appropriate online content and applications.

For further information, please contact:

Alcatel-Lucent India

Svetla Stoyanova

E-mail: Svetla_Kostova.Stoyanova@alcatel-lucent.in

Tel: 0124 - 4159999

Vaishnavi Corporate Communications

Bhavya Suri

Manager

E-mail: bhavyas@vccpl.com

Mobile: +919871772454