Infiniti Retail launches 'Croma Zip' in South Mumbai

Company Brief

Mumbai, January 19, 2009

Infiniti Retail Limited, a 100% subsidiary of Tata Sons, today unveiled `Croma Zip’, India’s ‘Small big electronics store’ in the heart of South Mumbai. The 3000-square-foot store which was inaugurated by Mr. AR Gandhi and Mr. Symal Gupta- Director, Tata Sons Ltd, in the presence of Mr. Ajit Joshi, CEO & MD, Infiniti Retail Ltd, has on offer the best selling gadgets only.

Croma Zip offers consumers a variety of electronic devices and accessories. The selection includes laptops, cell phones, PDAs, CD & DVD players, MP3 players, cameras, travel essentials such as wireless headsets, batteries and airline adapter cords, plus a full line of accessories. There is a separate section on entertainment, including LCD panels, gaming consoles, remote controlled cars, DVD’s and VCD’s.

With categories like Home Entertainment, Small Appliances, White Goods, Computers and Peripherals, Communication, Music, Imaging and Gaming software each of the Croma Zip store promises to deliver the widest choice of products.

Bringing the `Croma Zip’ retail experience to South Mumbai, Mr. Ajit Joshi, CEO & MD, Infiniti Retail Ltd said, “This new concept reflects a fundamental transition that our industry is going through. Given the pace of infrastructural developments including new clusters of residential areas and developing commercial areas, rising affluent population, changing lifestyle - there is a growing need for electronics stores. The zip format will help fuelling demand by the sheer presence in high footfall areas. Despite the size being small, we expect these stores to draw new consumers to Croma and set the tone for aggressive expansion. This new format of zip stores will mark the beginning of the penetration strategy for Croma both, in existing cities and smaller, new towns.”

He further added, “The store will have a trendy ambience, fresh faces and a logo that has a new look with a dash of colour in it. It will attract the young people who are interested in the latest electronics and the format will be small, powerful and zippier! Small yet powerful enough to pack in a whole new experience.”

At Croma ‘we help you buy’, a philosophy that helps customers make the right choice basis their specific requirements. The store has been designed keeping in mind consumers’ shopping requirements. The stores also offer a dedicated team of friendly and skilled staff who facilitate the entire buying process such that every customer is completely satisfied with their purchase.

For further information, please contact:

Vaishnavi Corporate Communications (Pvt.) Ltd.

Stuti Singh

E-mail: ssingh@vccpl.com

Tel: 022-66568760