HomeShop18 extends its “more for consumer” strategy

Company Brief

New Delhi, February 04, 2009

HomeShop18, India’s first 24 hour home shopping channel, launches “Assured 50% Value Back” promotion for the month of February. This unprecedented value proposition will be available across different categories such as consumer electronics, mobiles, jewellery, home appliances, toys, beauty products, kitchen utensils, etc. for all viewers of the highly successful 24 hour shopping channel, HomeShop18.

All shoppers at HomeShop18 will get assured Gift Certificates worth 50% of their purchase value during the promotion period. HomeShop18 will send the buyers gift certificates of various denominations as value back, enabling customers to get even more discounts on their subsequent purchases. The gift certificates will have a validity lasting till April 30, 2009.

Announcing the launch of the promotion, Sundeep Malhotra, CEO, HomeShop18 said, “At HomeShop18, we are carrying out a simple consumer focused strategy that we call the “More for Consumer” strategy. The intent clearly is to offer the unmatched value that is possible and we are able to achieve it since we are a direct to consumer medium. In February, over and above the exceptional discounts which we offer our customers, we are offering an assured 50% value back. This not only provides great value, but also strengthens our relationship with our customers. We are doing all that we can to help our customers fight these tough economic conditions in the country”.

HomeShop18 as India’s 1st and only 24 hour Shopping Channel, has built tremendous popularity and loyalty. Its “repeat customer base” has doubled in the months of November and December, and resulted in a sharp business growth on the back of its highly successful Diwali Dhamaal and Maha Sale promotions. The channel has been recording a 30% month-on-month growth and is currently adding a customer every 21 seconds. The success of the new shopping destination is attributed to its exciting channel content, wide product portfolio, exceptional on-call service backed by a 24 hour call centre and 2000 city logistics reach.

For further information, please contact:

PR Pundit

Shilpa Arora

Mobile: + 91 98111 84112

Email: shilpa.a@prpundit.com