Pearl Mineral India launches its first premium retail store ‘Graavaa’ in Delhi

Comapny Brief

New Delhi, February 06, 2009

Pearl Mineral, India’s leading stone mining, processing and exporting company, today launched India’s first–of–its kind premium retail store of Natural Stone Products ‘Graavaa’ in New Delhi. The company plans to open 5 such stores pan India by the end of 2010. The store will also mark the foray of the company into the organised retail format of a complete collection of Natural Stone for the first time in India, a sector largely dominated by unorganized players.

Spread Across 4000 sq. ft, the newly launched ‘Graavaa’ flagship store by Pearl Mineral will offer a unique and wide range of exotic and premium Natural stones sourced from the choicest of quarries from across the world. Graavaa shall showcase Natural Stone in an ambience of comfort & style, and in a knowledge-based environment that include a fully equipped Design Centre with cutting-edge technology to aid customers in their decision-making process. The product range is International and Global, and works across Natural Stone categories such as Granite, Marble, Travertine and a special range called Graavaa Limited Edition.

Speaking on the launch Mr. Sameer Biala, CEO, Pearl Mineral (Retail Division) said, “Our Endeavour has always been to understand the needs of our consumers and cater to them accordingly. With Graavaa, We are creating a new world of Natural Stone. Graavaa introduces the ‘Quarry-To-Floor’ concept, a unique proposition which is born from our expertise and strength in mining, and processing of Natural Stone and handling large international projects like airports, hotels, universities over the past two decades. With the launch of Graavaa, we intend to lead the industry from the forefront and be recognised as the benchmark for sourcing and distribution of Natural Stones in India, and overseas in due course. “

“There is a severe lack of any organised format in this category; we hope our initiative bridges the gap. Customers can concentrate on selection of stone and our logistics department will move the bar coded material from our warehouse to the customer’s site in the form of slabs, countertops, tiles etc Through Graavaa we are bringing to the market a new way of buying Natural Stone.”, he added.

The product range at Graavaa is International and Global, and offers Natural Stone categories such as Granite, Marble, Onyx, Travertine, Limestone, and Sandstone amongst others. In addition, GRAVAA also offers an exquisite range of impregnated Stone in exotic categories as Semi-Precious, Mother of Pearl, Agate, Fossil Stone etc. Products will be available in Slabs & Tiles form, in addition to which a wide range of vanities, countertops, basins, tubs, fireplaces & pillars will be showcased.

For further information, please contact:

Corporate Voice | Weber Shandwick

Samhita Tanti

Tel: +91-11-40501245

Email: samhita@corvoshandwick.co.in