L'Oreal launches 'Volume Expand' shampoo

Company Brief

Bangalore, February 13, 2009

Are you tired of waking up every morning to see you hair falling flat on your face? Does your limp hair not hold any hairstyle because they lack volume? For women who've struggled for years to stop their hair from falling flat can now have a reason to rejoice!!

Using cutting-edge technology, L'Oreal Professionnel's série expert, innovated its hair care range Volume Expand to address the hair care needs of women who have always yearned for long lasting voluminous hair.

With the help of 'Mineral technology' featuring Mineral CA (calcium) and Mineral SI (silica), used in hair products for the very first time, this technology enables to plump up the hair, making it look fuller with long-lasting volume.

The Calcium used in the shampoo strengthens the hair inside out and provides weightless structure and volume, while the silica in the hair masque works in synergy with the calcium to reinforce the volumizing effect. The gel like texture of the masque also provides nourishment to the hair without weighing it down.

Result: Hair gains body, shine and long-lasting volume. It is well nourished without being weighed down, feels light and silky-smooth. For optimal results use shampoo + masque duo

The range consists of Shampoo, conditioner and a hair masque.

Give your fine, limp hair a volume boost with Loreal Professionnel's New Volume Expand Masque!!!

Volume Expand range is priced at:

Volume Expand shampoo @ Rs.425

Volume Expand masque @ Rs.525

Volume Expand conditioner @ Rs.425

Available at all L'Oréal Professionnel salons across India.

For further information, please contact:

ActiMedia Private Limited

Roshan M

Tel: +91 80 41540324

Email: roshan@actimediaindia.com