HomeShop18 makes it easy for customers to acquire Gold

Company Brief

New Delhi, March 02, 2009

HomeShop18, India’s 1st 24 hour shopping channel, is emerging as a leading retail destination for shoppers across the country – both large and small towns. HomeShop18 is a multi-brand, multi-product virtual retail company operating in a wide range of categories encompassing electronics, jewellery, appliances, kitchen utensils, toys, health & fitness, skin care and beauty, etc. In a short span of time, it has built up a significant customer base and has been recording a healthy month-on-month growth. Towards the last quarter of CY2008, the company has embarked on a customer centric strategy, which it calls its “More for customer” strategy, under which it hosted its first End of Year Sale, followed by “50% Value Back Offer”. Following up on this “more for customer” strategy, HomeShop18 is launching its exciting new promotion in March, called “Har Din Sona Jeeto” offer.

The “Har Din Sona Jeeto” or “Win Gold Everyday” promotion comes at an opportune time, when Gold is in the news as its price has been rising steadily, and it is re-emerging as the hottest investment class. But with the rising prices, it is also becoming very expensive for the average Indian to go out and buy gold, despite his/ her innate love for the metal. HomeShop18, with its new promotion under the “more for customer” strategy, aims to bring Gold within the reach of its core audience.

The ”Har Din Sona Jeeto” promotion runs from March 2 – March 31, 2009. During this period, all shoppers of HomeShop18 will be eligible to win gold coins. Every day, there will be 10 winners of gold coins of 1 gm weight. There will also be a bumper prize of 100 gm gold bar, that one lucky shopper will win.

While announcing the launch of “Har Din Sona Jeeto” offer, Sundeep Malhotra, CEO, HomeShop18 said, “This promotion comes at the right time, when the interest in Gold is really high, as Gold has been the only successful investment product in the last couple of years, as all else has failed. Also, we understand that Gold holds a special place in the heart of every Indian. This promotion reiterates that, at HomeShop18, our customers will always get more, no matter what the economic conditions are. And our customers really like that. That’s why, in such a short-time, we have already built a 25% repeat customer base for HomeShop18”.

HomeShop18 is India’s 1st and only 24 hour shopping channel and the only comprehensive virtual retail company. Since the launch of its channel about a year ago, the company has been recording a 30% month on month growth and currently adds a customer every 20 seconds.

For further details on Har Din Sona Jeeto offer, customers can call 18001800918 or they can log on to www.homeshop18.com and pick the great deals.

For further information, please contact:

PR Pundit

Shilpa Arora

E-mail: shilpa.a@prpundit.com

Mobile: 98111 84112