Enter LIMCA Book of Records while having fun on SMS

Company press release, December 27, 2002

Bangalore

BPL Mobile, Indias Premier Mobile phone service provider, is launching an SMS Chain Messaging game to create excitement and fun for the New Year for their existing large subscriber base. The game is organized with the approval of LIMCA Book of Records for an entry to the LIMCA Book of Records-2004 for the longest chain message under the category of Chain Messaging.

The essence of this game is to challenge individuals to create the longest chain message by creating their own groups and sending greetings. The idea to create the longest chain message via SMS brings the BPL Mobile subscribers on a common platform through fun, excitement, to bond and to keep in touch through SMS (Short Messaging Service).

The group of subscriber creating the longest chain message is entitled for an entry to the Limca Book of Records 2004 edition under the Chain Messaging Category

Happy New Year 2003 is the single greeting message to be appended in the message by the subscribers and sent to the large BPL Mobile fraternity of over one million subscribers across the four networks - Mumbai , Maharashtra& Goa , Tamilnadu and Kerala. The group name coined should not exceed more than four letters. A subscriber is entitled to forward the message to not more than two subscribers at a time and the recipient in turn can forward it accordingly on similar norms. Regular SMS rates will apply while forwarding the message. However, charges will apply only for one SMS although it will be sent to two numbers!

The steps to initiate the game and carry it according to the terms are well defined. The first step is to create a group with a key word and a four-letter name; Cre, for example Cre and send to 333. Once the sender has received a confirmation then that group (AJAY for eg.) can forward the message Happy New Year 2003 to their friends by typing FWD AJAY Mobile Number 1 Mobile Number 2 and send it to 333. For example, what the subscriber is supposed to type is FWD AJAY<9845072831> <9845066932>, which is then sent to 333.The message can be forwarded to any BPL Mobile subscriber in BPL Mobile circles - Mumbai , Maharashtra& Goa , Tamilnadu and Kerala, to create the longest chain message in an attempt for a possible entry into the Limca Book of Records.

The recipients of the message Happy New Year 2003 can in turn forward it to two of their BPL Mobile subscriber friends at a time to create the longest chain of message for a Limca record.

The members of the group can also keep a track of the status of their progress; type Stat; for example Stat < AJAY>. The output provided will give you the status of the chains progress; Output: Group AJAY, Creator 9845072831, Members: 35, Lead Contributor: 9845073826, Lead Group: PANDA.

The BPL Mobile SMS game will be kick - started from the 28th of Dec and is open till the midnight of 2nd of Jan 2003. in the States of Maharashtra ( incl.Bombay), Tamil Nadu, Kerela; Goa; Pondicherry. BPL Mobiles association with the prestigious Limca Book of Records is aimed to create fun and enthusiasm among the BPL Mobile subscribers.

BPL Mobile is Indias premier MobilePhone service provider with over 1 million subscribers spread across 192 cities in the circles of Mumbai, Maharashtra, Kerala, Tamilnadu, Pondicherry and Goa. BPL Mobile has revolutionised mobile telephony in India falling in line with its philosophy of using the latest in technology to give its subscribers products that touch them in their day-to-day lives. With a mission of providing the best in mobile telephony to its subscribers and being a responsible corporate citizen, BPL Mobile as the leader of the wire free generation seeks constantly to innovate and to provide superior and world class services to its subscribers.

CONTACT DETAILS

Arif Ali, BPL Mobile Cellular Limited, +91 (80) 559 4911, arif.ali@bplmail.com