adidas launches 'Boost'

Company Brief

New Delhi, March 23, 2009

adidas, the leading sports brand, announces the launch of its new running shoe, Boost. Featuring innovative enhancements in weight, fit and technology, Boost has been especially designed for recreational runners.

“At adidas we understand that every runner is different and our innovative products backed by superior technology demonstrate our commitment to our consumers. Keeping this in mind, we proudly announce the launch of our premium versatile running shoe, Boost, especially designed for recreational runners. With superior visible technology, stylish looks, quality fit and great feel, Boost is expected to excite the recreational runners including young sport enthusiasts, working executives and fitness conscious home makers, amongst others”, said Tushar Goculdas, Director Marketing & Sales, adidas India.

Boost is sporty and stylish with its unique ‘visible cross structures’ that accentuate the looks. The heel is the key focus of this hi-tech shoe boasting of the patented Boost technology. This enables the shoe to not only absorb shock but also cushion the initial impact of each step. In this process, it maximizes the runner’s energy and minimizes the impact while covering greater distance with lesser effort.

Starting at a price of Rs 4,999/-, Boost is available for both men and women at adidas outlets, nationwide.

For further information, please contact:

Genesis Burson-Marsteller

Nikhil Pallat

Mobile: 099996 90904

Email: nikhil.pallat@bm.com