Arsenal manager signs up as global brand ambassador for Castrol

Company Brief

Mumbai, March 26, 2009

Castrol, Official Sponsor of 2010 FIFA World Cup™, today announced a new global partnership with world-renowned football manager, Arsène Wenger. The partnership between one of the best managers in world football and the industry-leading lubricants company runs until the end of 2010.

In his new global role with Castrol, Arsène will be promoting a number of Castrol football initiatives that provide new and innovative insights into what goes into winning performances on the pitch. The combination of Castrol’s insights and his football expertise will be seen globally from print advertising to engaging online content.

Wenger has managed Arsenal, one of the top English Premier League clubs, since 1996. As the most successful manager in the club’s rich history, he knows what it takes to deliver a winning performance. Wenger signed up to Castrol because he believes in the parallels between Castrol’s core values of rigor and passion and his own style of management on and off the pitch.

Wenger first collaborated with Castrol during UEFA EURO 2008™, helping them develop & promote a new formula for measuring the performances of players on the pitch - the Castrol Index. The success of the Castrol Index showed Wenger the real value this tool has for managers and fans alike, “A manager wants something secure to rely on and therefore measuring the performances of the players is really important. I can then make objective judgements based on Castrol’s unique information.”

For further information, please contact:

IPAN

Rashmi Sharma

Tel: 022-40661755

Email: rashmi.sharma@ipan.com