LG introduces new range of Air Conditioners

Company Brief

New Delhi, March 31, 2009

Reiterating its commitment towards the Indian market, LG Electronics India the consumer durable giant announced the launch of their pioneering range of Room Air Conditioners in the country today.

LG India has managed to buck the trend of Room Air Conditioning in the country owing to its ardent research & delivery mechanism. Aiming at a prudent marketing strategy & customising products as per consumer lifestyle LG India promises to deliver the finest creation to its customers. The new range of ACs is a horde of 43 Split & 19 Window AC Models which are 100% star rated. Thus, the new line up is low on energy consumption, the secret of which lies in the extra powerful compressor that optimizes every bit of power to give maximum efficiency & cooling. The hottest innovation in the line-up is the Aero Comfort System & 3G Cyclotron Plasma Filter.

The inimitable Aero Comfort System is a consumer insight based technological development which puts the user in total control of his room’s temperature ensuring undisturbed sleep. The unique remote control is programmed in such a way that you can regulate both the AC as well as the ceiling fan with it. The aspect also cuts down electricity bills & ensures better control for efficient airflow thus, making the new range eco-friendly. Heeding to the health related requirements of the consumer LGs 3G Cyclotron Plasma Technology ensures 30% improved dust collecting performance compared to the conventional plasma technology. The Triple filter eliminates chemical particles and other odours such as foot & smoke smell thus, giving a hurdle free experience to the user.

On this occasion Mr. Ajay Bajaj, Business Group Marketing Head, LGEIL said, “We at LG Electronics have witnessed an increase in demand even amidst the economy crunch. To cater to the evolving needs of our Indian consumer we have come up with an all new, refreshing and innovative range of Air Conditioners. With this range we aim at achieving a market share of 30% by year end.”

For further information, please contact:

Vineet Sharma

Hanmer MS&L

Tel: +91-11-46517700

Email: vineet@hanmermsl.com