Company Brief
New Delhi, April 03, 2009
Networkplay.in today officially announced a strategic ad-sales alliance with MMT, India’s undisputed leader in the travel space. This announcement is not very surprising since NetworkPlay was selling MMT but the contract was for a short period of a quarter before and now has gotten renewed for a multi-year period.
Makemytrip attracts Unique Users of over 1.4 million with PVs of over 40 million and at an average time spent by a consumer is 12.1 minutes. This makes it a very strong when it comes to audience and keeping NetworkPlay’s DNA of being an Brand Ad-Network, its not surprising to see MMT use them to monetize their inventory.
Rajesh Nair, Co – Founder & VP of Distribution at NetworkPlay says, “MMT is a leader in the travel space and we are excited to partner them to showcase the value of their audience in the marketplace”
Sachin Bhatia, Co – Founder of Makemytrip.com sounded gung-ho on the partnership and said, “We evaluated a couple of ad networks and concluded that NetworkPlay’s sales team is the best suited to monetize our audience and they showed tremendous passion for the business and also proved their mettle during our initial trial period. To me it was a natural progression to sign them as our official partners. I am now fully convinced on the partnership and look forward to a wonderful relationship”
Sunil Punjabi, Co – Founder & VP – Sales seemed convinced on the audience metrics that MMT boasts of and said, “While we are seeing tremendous off-take in our bouquet, MMT is a very important partner to ensure we provide some innovative solutions to advertisers through a variety of ad products we are rolling out this quarter”
NetworkPlay.in started its operations in the last quarter of 2008 and has shown serious traction over the last couple of months with both publisher acquisition and advertising sales. This year definitely will be a year to watch out for in the ad-network space with atleast a dozen networks in the marketplace, which only suggests that there will be consolidation going forward.
For further information, please contact:
Networkplay.in
Rammohan Sundaram
Founder, CEO & Managing Director
Email: Ram@networkplay.in
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