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Kingfisher Airlines launches Five Star Privileges Program

Company Brief

Mumbai, April 08 2009

Kingfisher Airlines, India’s market-leading airline and the only Five-Star airline from India today announced the launch of “Five Star Privileges”, an exclusive program that entitles guests to avail of great deals at partner establishments around the country. These include leading 5-star, luxury and boutique hotels; select restaurants, tourist attractions, spas, beauty salons, movie multiplexes and includes special deals while shopping for designer brands and special deals at premium department store chains. Frequent corporate travelers have the option to take advantage of special offers on car rental services.

Kingfisher Airlines launches Five Star Privileges Program
The introduction of this initiative marks the first time ever that an airline in India is offering wide-ranging benefits on presentation of the boarding pass. Moreover, the benefits under this program are available to guests who fly with Kingfisher Airlines in any class of service whether it is Kingfisher First, Kingfisher Class or Kingfisher Red.

To enjoy these privileges, guests simply have to preserve their boarding pass stub that is returned to them while boarding the aircraft and later present it at participating locations within 15 days from the date of travel. Because there is no limit on the number of times that a guest can utilize the boarding pass under this program, it is possible to avail these exclusive benefits repeatedly at the same partner establishment or indeed at any partner establishment, one after the other.

Commenting on the motivation behind the launch of Five Star Privileges, Mr. Vikram Malhotra, Vice President- Marketing, Kingfisher Airlines Limited said, “At Kingfisher Airlines it has always been our endeavour to offer our guests more luxury, more convenience and more rewards. In a sense, besides offering our guests the award winning Five-Star Kingfisher Experience in the air, the aim is to extend Five Star Privileges on the ground too, long after our guests have landed at their destination. This program is a passport to a world of luxury and our guests can now enjoy great discounts and benefit from a host of other exciting privileges from some of the best brands across categories. Kingfisher Airlines has always been at the forefront of marketing innovations and the Five Star Privileges program complements the lifestyle of our guests”.

Kingfisher Airlines has blazed a trail of innovations and introduced a range of market-firsts that have revolutionised the whole experience of flying. The focus is always on the complete travel experience and in keeping with the philosophy that it’s not just about flying from one place to another; Kingfisher Airlines offers a range of special products and services to make travel a true pleasure and delight. Five Star Privileges is a step in this direction.

For further information, please contact:

IPAN

Shefali Mehta

Mobile: 9819410990

Email: shefali.mehta@ipan.com